Baristas Expands Brand Awareness Campaign -- Supports Existing and New Partners With Increased National Media
May 14 2014 - 6:22AM
Baristas Coffee Company, Inc. (OTCPK:BCCI), Via GlobeNewswire
NASDAQ QMX worldwide news service is announcing that it is
expanding their brand awareness strategy including an increase in
national Satellite radio, TV, and multimedia arenas. The increased
efforts in marketing begins next week with prime radio and will
expand into major TV and other multimedia the following weeks.
Awareness of Baristas Business model has gained significant
exposure recently being included in this month's Forbes topping The
Fundamentals Report as "The Most Explosive Company", and the
current Inc. Magazine as "Voted Most Exciting New Franchise of
2014" in the Franchise Resource Guide. Baristas has also recently
been featured on CNBC and national satellite radio during the
"Under the Radar Minute" and other coverage.
CEO Barry Henthorn stated: "We feel it is an appropriate time to
accelerate our multimedia brand awareness campaign, to include
major news, sports, and multimedia arenas across Satellite,
multiple cable, and online venues. This is an opportune time to
support existing and new partners and capitalize on our exposure to
generate sales and expansion. The quality and quantity of promising
and likely business relationships, acquisitions, franchises, and
strategic partners has been very edifying. We're very pleased to be
in a position to leverage and expand upon the recent exposure and
success that Baristas is experiencing. We look forward to informing
our customers and shareholders of our new and ongoing
developments."
About Baristas Coffee Company (BCCI):
Headquartered in the Seattle, Washington area, Baristas Coffee
Company, Inc. was formed to create a national brand of drive-thru
espresso stands. BCCI is accomplishing this by acquiring
established businesses that fit its model, opening new locations,
and by franchising. Baristas has separated itself from the
competition with its "theme" of joining attractive female baristas
in entertaining costumes preparing the finest beverages available
on the market. Baristas Coffee Company, Inc. is currently traded
publically under the symbol "BCCI:OTCPK". Baristas has made formal
application to the NASDAQ Capital Markets, and has been reserved
the symbol "BAPI" for trading once it has completed the
process. Baristas can currently be found throughout greater
Seattle as well as in Florida, and Montana. Your state, Coming
Soon! For more information on this fascinating concept please visit
us at www.baristas.tv
CONTACT: For Investor Relations Contact:
Barry Henthorn
barry@baristas.tv
(206)579-0222
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