Adaptive Medias, Inc. Reports First Quarter Results
May 13 2014 - 6:45AM
Marketwired
Adaptive Medias, Inc. Reports First Quarter Results
Revenue Showed Healthy Gains Quarter-Over-Quarter; Company
Well-Positioned for the Rest of 2014
IRVINE, CA--(Marketwired - May 13, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, announced today that its revenue for the
first quarter of 2014 rose 19% to $731,604 compared with the
previous quarter and surged 4777% year-over-year. The company's
operating expenses decreased 32% during the comparable period,
going from $2,107,106 to $1,427,564.
A key financial driver for Q1 was the acquisition of real-time
bidding (RTB) platform Ember, Inc. in December 2013, which the
Company uses for programmatic media-buying and selling of online
display, video and mobile inventory. Ember significantly took off
for Adaptive Media after the launch of Ember's mobile ad-serving
platform went live at the end of February. Additionally, the
Company saw its number of active customers increase to 60 during
the quarter.
Going forward, Adaptive Medias, Inc. will be focusing on several
key strategies to increase its growth:
- Signing additional content providers to syndication and
monetization deals: The Company expects growth in 2014 as it
moves toward stabilization of its platform and growth of its
technical capabilities.
- Signing publishers to its platform: The Company has
increased its publisher base, with high-profile publishers,
which include Ask.com, ChristianMingle, Dictionary.com and
TheDailyBeast. In 2014, Adaptive Media will make a major push
to penetrate the comScore top 1000 publisher accounts to
increase platform utilization, revenue and reach.
- Driving advertising demand or fulfillment through its
platform: Currently, demand is consistently filling
at sustainable rates for its publishers. The Company has more
than 350,000 rights-cleared pieces of video content across all
verticals.
- Penetrating select top TV properties to bridge the gap
between traditional TV consumption and digital video consumption:
This will be achieved using the Company's proprietary
technology.
"We're on the cusp of significant growth and traction, and it's
showing quarter after quarter," said Qayed Shareef, CEO of Adaptive
Media. "If you look at the digital content monetization space and
all of the recent acquisitions being made in the industry, people
are betting big. These big buyers are validating our business model
by spending hundreds of millions of dollars on companies like
ours."
Shareef continued, "We're prepared to take on as many
opportunities as possible this year with the help of our
proprietary technology and experienced engineers, sales, and
business development teams."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
CONTACT: Adaptive Media Publicity Mike Sprouse President &
CEO Sprouse Marketing Group Phone: (312) 396-4106 Email:
mike@sprousemarketing.com Adaptive Media Investor Kevin Fickle
President Nuwa Group LLC Phone: (925) 330-8315
Email: kevin@nuwagroup.com
Adaptive Medias (CE) (USOTC:ADTM)
Historical Stock Chart
From Mar 2024 to Apr 2024
Adaptive Medias (CE) (USOTC:ADTM)
Historical Stock Chart
From Apr 2023 to Apr 2024