Digital Media and Entertainment Chief Sandy Grushow Joins Adaptive Media's Advisory Board
May 12 2014 - 06:45AM
Marketwired
Digital Media and Entertainment Chief Sandy Grushow Joins Adaptive
Media's Advisory Board
Grushow Brings Unparalleled Expertise in Areas of Content,
Advertising and Technology
IRVINE, CA--(Marketwired - May 12, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, announced today that Sandy Grushow has
joined the company as an Advisory Board member, providing
assistance in areas of strategy and business development. Grushow's
expertise in media, technology and marketing, as Adaptive continues
to build world-class solutions that sit at the intersection of
content and advertising, is a major addition to the company.
Grushow currently runs his own strategic advisory practice,
providing critical counsel and creative guidance to both early
stage and mature businesses in traditional and digital media and
technology. Most recently, Grushow was named to the Board of
Governors of the Weather Company. Prior to starting his own
practice, he served as Chief Content Officer at MediaLink, where he
worked closely with and provided counsel to numerous digital
content creators, distributors and brands. Before moving into
the world of digital media and technology, Grushow spent
twenty-four years at Fox, helping to build the new broadcast
network from its earliest days prior to being named Chairman of Fox
Television Entertainment, where he oversaw both the broadcast
network and the TV studio.
"We are ecstatic to have someone with Sandy's credentials join
our Advisory Board to help guide our growth in several key areas,"
Adaptive Media's CEO Qayed Shareef said. "Sandy's experience is
important to us as we continue to deliver the right solutions aimed
at the digital advertising market across all channels and all
devices, with the goal to target TV advertisers and content
providers who are looking for increased visibility and
efficiency."
According to market research firm eMarketer, the worldwide
digital advertising market is expected to grow to $173 billion by
2017. Adaptive Media sees major opportunities in areas of online
display, mobile and video channels as cross device ad targeting
becomes essential for marketers. Currently, the company serves
publishers through its Real-Time Bidding (RTB) platform that drives
inventory monetization for agencies and advertisers through video,
mobile, rich media and display channels.
A key initiative for Adaptive Media in 2014 is to provide
solutions for the TV industry through digital advertising and
content monetization. Powered by its custom video player, Adaptive
Media possesses the reach and technological capabilities to deliver
the content and key advertising metrics that are lacking in today's
video solutions. Shareef sees a significant opportunity to bridge
the gap between the legacy experience and what can be provided
through digital channels, and Grushow's experience will be
important in guiding that effort.
"I'm excited to start working with Adaptive Media and look
forward to helping them develop innovative video solutions," said
Grushow. "Qayed and his team should be very proud of what they've
been able to accomplish in just under a year, and I am excited
about their strategy and what they are on track to achieve in
2014."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contacts: Adaptive
Media Publicity Contact: Mike Sprouse President & CEO
Sprouse Marketing Group Phone: (312) 396-4106 Email:
mike@sprousemarketing.com Adaptive Media Investor
Contact: Kevin Fickle President Nuwa Group LLC Phone: (925)
330-8315 Email: kevin@nuwagroup.com
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