Yappn Launches E-Commerce Platform Enabling Companies to Expand to New Global Markets
May 06 2014 - 9:00AM
Marketwired
Yappn Launches E-Commerce Platform Enabling Companies to Expand to
New Global Markets
Groundbreaking Service Provides Real-Time Language Services for
E-commerce Platforms in Nearly 70 Languages
NEW YORK, NEW YORK--(Marketwired - May 6, 2014) - Yappn Corp.
(OTCQB:YPPN), the only real-time language services technology
company that allows members of the global community to socially
engage and facilitate communications online instantly in nearly 70
languages, today announces the launch of its groundbreaking
e-commerce platform. This new disruptive service covers the entire
transactional experience - from pre-sales marketing and brand
messaging, to e-commerce search and shopping cart check-out and
post-sales support - all in the customers' native language. Yappn
facilitates the e-commerce experience for companies across the
globe, allowing them to extend their reach and have a true global
voice and presence.
As part of the initial launch, well-known street and action
sportswear brands, including Yeah Nice, Ethika, Rocksmith, Wu-Tang
Clan, and Ezekiel are leveraging Yappn's new e-commerce service and
integrating it into their existing online sales platforms.
"As we continue to grow and expand, it's critical that we
provide the same online experience for people who speak any global
language," said Todd Kane, Digital Marketing Director of Rocksmith
/ Wu-Tang. "By integrating Yappn's new e-commerce platform, we will
be able to communicate more effectively with our consumers and
facilitate a seamless online experience for those shopping on our
website."
According to a recent study, 75 percent of consumers say they
want to see products in their native language. With 73 percent of
the world's online population being non-native English speakers,
the demand for language services technology continues to climb
alongside a 19 percent increase in international e-commerce sales.
Ultimately, Yappn's e-commerce platform provides comfort and
respect to consumers who are engaging in the purchasing process by
providing them with content in their native language. In addition,
the platform allows companies to realize new revenue channels
within the broader multi-billion dollar multi-lingual
community.
"Brands can no longer afford to market and sell in one primary
language, especially within online communities where there are no
borders to goods and services," said David Lucatch, founder and CEO
of Yappn. "Fashion and apparel brands are often at the cutting-edge
of new technologies that drive growth, which is why we chose to
partner with companies like Yeah Nice, Ethika, Rocksmith, Wu-Tang
Clan, and Ezekiel during our initial e-commerce launch - these are
brands that can help build momentum in the global marketplace."
In addition to U.S. companies who want to reach those within our
own country who do not speak English - more than 21 percent of
Americans speak another language other than English at home -
Yappn's new platform will be incredibly impactful for e-commerce
sites in Asia, Europe and South America who want to breakthrough
and earn market share within the U.S.
Ultimately, Yappn's goal is to globalize e-commerce and help
brands increase, in real-time, their visibility and sales. By
creating an online marketplace that is language agnostic, companies
have the opportunity to expand, grow, and communicate within a
multi-lingual environment.
For more information on Yappn or their new e-commerce platform,
please visit www.yappn.com/ecommerce.
About Yappn
Yappn is a real-time multilingual company that amplifies brand
messaging, helps conduct commerce and provides customer support by
globalizing these experiences with its proprietary approach to
language. Through its real-time multilingual amplification
platform, Yappn eliminates the language barrier, allowing the free
flow of communications in nearly 70 languages. Yappn has developed
cost effective unique and proprietary technology tools and services
that create dynamic solutions that enhance a brands messaging,
media, and e-commerce and support platforms. For more information,
please visit http://corporate.yappn.com.
Forward Looking Information
Legal Notice and Safe Harbor Statement
This press release contains "forward-looking statements" within
the meaning of Section 21E of the Securities Exchange Act of 1934.
All statements, other than statements of historical fact, and those
preceded by or that include the words "believes," "expects,"
"given," "targets," "intends," "anticipates," "plans," "projects,"
"forecasts" or similar expressions, are "forward-looking
statements." Although Yappn Corp.'s management believes that such
forward-looking statements are reasonable, it cannot guarantee that
such expectations are, or will be, correct. These forward-looking
statements involve a number of risks and uncertainties, which could
cause the Company's future results to differ materially from those
anticipated. Additional information regarding the factors that may
cause actual results to differ materially from these
forward-looking statements is available in the Company's filings
with the SEC including the Current Report on Form 8-K filed on
April 3, 2013 and each subsequently filed Quarterly Report on Form
10-Q and Current Report on Form 8-K. The Company assumes no
obligation to update any of the information contained or referenced
in this press release.
Media InquiriesChelsea
Alexander212-539-3233ChelseaA@MBooth.com
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