LAKE SUCCESS, New York,
April 30, 2014 /PRNewswire/ -- Tilda
Limited, a leading premium 100% branded Basmati and specialty rice
products company, today announced its continued support for the
United Nations World Food Programme (WFP) with a limited edition
pack of Tilda® Pure Basmati Rice. The United Kingdom's leading Basmati rice brand
will be donating one nutrition-boosting meal to mothers and
mothers-to-be in Bangladesh for
every limited edition pack of Tilda® Pure Basmati Rice sold. Through its 'Mums Helping
Mums' campaign in the United
Kingdom, Tilda Limited has donated more than one million
meals to WFP, the world's largest humanitarian agency fighting
hunger worldwide. The campaign is launching in the Canadian market
in June 2014.
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Additionally, Tilda Limited has launched a new downloadable
Mums Helping Mums Cookbook, filled with favorite family
recipes donated by celebrity mothers and grandmothers from the
United Kingdom and Canada.
"We are proud to continue our support of the United Nations
World Food Programme under Hain Celestial," said Rohit
Samani—Managing Director of Tilda Limited. "Our efforts and funding
have assisted mums in giving their children a better start in life.
Through better nutrition, together we are making a difference."
The Tilda brand offers a range of over 60 dry rice and
ready-to-heat branded products under the names Tilda®, Akash®, and
Abu Shmagh® to consumers in over 40 countries, principally in the
United Kingdom, the Middle East and North Africa, Continental Europe, North America and India.
The Hain Celestial Group, Inc.
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company in North
America and Europe. Hain
Celestial participates in many natural categories with well-known
brands that include Celestial Seasonings®, Earth's
Best®, Ella's Kitchen®, Terra®,
Garden of Eatin'®, Sensible Portions®, Health
Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®,
Rudi's Organic Bakery®, Gluten Free Cafe™, Hain Pure
Foods®, Spectrum®, Spectrum
Essentials®, Walnut Acres Organic®,
Imagine®, Almond Dream®, Rice
Dream®, Soy Dream®, WestSoy®, The
Greek Gods®, BluePrint®, Yves Veggie
Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden
Soup Co.®, Johnson's Juice Co.®, Farmhouse
Fare®, Hartley's®, Sun-Pat®,
Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, GG
UniqueFiber®, Tilda®, Akash Basmati®, Abu Shmagh®,
JASON®, Avalon Organics®, Alba Botanica® and Queen Helene®. Hain Celestial has
been providing A Healthier Way of Life™ since 1993. For
more information, visit www.hain.com.