Digital media effort includes computers, game design curriculum
and teacher training
SUNNYVALE,
Calif., April 23, 2014 /CNW/ - AMD (NYSE: AMD) and
Lambton-Kingsway Junior Middle School are working together to help
students learn critical Science, Technology, Engineering and Math
(STEM) skills through video game and media development. AMD is
providing access to state-of-the art HP ProBook notebook PCs as
part of a mobile lab that can be used in classrooms.
AMD, in collaboration with E-Line Media, is also providing
access to Gamestar Mechanic, an award-winning online game
development platform that teaches youth to design video games. A
professional development workshop facilitated by E-Line Media,
publishers of Gamestar Mechanic, will be provided to teachers and
includes hands-on instruction about making games and teaching game
design with little to no programming experience.
"We believe that game design is a powerful medium for students
to express their creativity and build valuable science, technology,
engineering and math (STEM) skills to help them succeed in school
and in life," said Hanif Mawji, director, AMD. "The
Toronto area is increasingly recognized
as a global center of excellence for digital technologies and
media. This program provides an exciting, engaging way for students
to gain skills that are in high demand."
"The new computer lab from AMD and game design curriculum from
E-Line Media will enable Lambton-Kingsway Junior Middle School to
implement an after-school game design club to introduce students to
game design and spark their interest in STEM learning," said
Kelly
Caddel, principal, Lambton-Kingsway Junior Middle
School. "The game design club will provide a unique outlet for
students to learn about technology and maybe generate interest in
future careers."
The Lambton-Kingsway Junior Middle School relationship is part
of the AMD signature education initiative, AMD Changing the Game, a
program that encourages youth to learn critical STEM skills by
developing video games about social issues. Over the past two
years, AMD has also been working with an area university and a
national youth organization in Toronto to
provide digital game development training for youth.
With employees across Engineering, IT and other critical
functions, the AMD research and development center in the greater
Toronto area (Markham)
serves as a key site in the company's global leadership strategy
for graphics, multimedia and software.
About AMD
AMD (NYSE: AMD) designs and integrates
technology that powers millions of intelligent devices, including
personal computers, tablets, game consoles and cloud servers that
define the new era of surround computing. AMD solutions enable
people everywhere to realize the full potential of their favorite
devices and applications to push the boundaries of what is
possible. For more information, visit www.amd.com.
About Lambton-Kingsway Junior Middle
School
Lambton-Kingsway Junior Middle School is in
Toronto,
Canada. Lambton-Kingsway has enjoyed a long standing
tradition of community involvement and educational excellence. The
newly constructed building (1993) is the fourth school to be
located in this community since the village of Lambton was founded.
Dating back to 1845, Lambton Mills Public School was
Etobicoke's first two-room school. The
Lambton-Kingsway Junior Middle School is committed to promoting
high academic achievement and fostering the social and emotional
development of each student through collaboration, mutual respect
and community partnerships.
About E-Line Media
E-Line Media
(http://elinemedia.com) is a publisher of game-based learning
products and services that engage, educate and empower, helping to
prepare youth for lives and careers in the 21st century. E-Line
works with leading foundations, academics, nonprofits and
government agencies to harness the power of games for learning,
health and social impact. E-Line's Gamestar Mechanic platform and
curriculum (http://gamestarmechanic.com) has been used by over
500,000 young people in over 6,000 schools worldwide.
AMD, the AMD Arrow logo, Opteron and combinations thereof
are trademarks of Advanced Micro Devices, Inc. Other names are for
informational purposes only and may be trademarks of their
respective owners.
Contact:
Dave
Erskine
AMD Public Relations
289-695-0903
dave.erskine@amd.com
SOURCE AMD