Steve Madden Launches New Interactive Ecommerce Website
April 15 2014 - 09:37AM
Business Wire
Instagram, Twitter, Pinterest, Facebook
& New Editorial Blog
Steve Madden (NASDAQ:SHOO), a leading designer and marketer of
fashion footwear and accessories for women, men and children, today
announced the launch of its new interactive, technology driven
website integrating social sharing, editorial commerce, and
targeting to offer its customers a speedier and superior shopping
experience. The new features will include:
- User generated content from
Instagram throughout the site, leveraging a new technology
that pulls from hashtags.
- Social log-in from Facebook,
allowing the customer to share product they love, purchases, as
well as editorial content from trend and look book pages. In the
Friend Faves area they will see what their friends and fans
of the brand have purchased, loved, pinned and tweeted, providing
them with a unique and socially integrated experience.
- Relaunch of SM World dedicated to all
things Steve Madden – blog, SM Music, Steve Madden in the news,
celebrity collaborations, event listings, etc. All posts will be
shoppable and link back to product available on the site.
- Improved targeting of customers based
on prior visiting behavior and purchase behavior
The site, which will be state-of-the-art, safe and secure offers
Steve Madden customers a new level of brand engagement.
About Steve Madden
Steve Madden designs, sources and markets fashion-forward
footwear and accessories for women, men and children. In addition
to marketing products under its owned brands including Steve
Madden®, Steven by Steve Madden®, Madden Girl®, Freebird by
Steven®, Stevies®, Betsey Johnson®, Betseyville®, Report
Signature®, Report®, Big Buddha®, Wild Pair®, Cejon® and Mad Love®,
the Company is the licensee of various brands, including Olsenboye®
for footwear, handbags and belts and Superga® and l.e.i.® for
footwear. The Company also designs and sources products under
private label brand names for various retailers. The Company's
wholesale distribution includes department stores, specialty
stores, luxury retailers, national chains and mass merchants. The
Company also operates 121 retail stores (including the Company's
four Internet stores). The Company licenses certain of its brands
to third parties for the marketing and sale of certain products,
including for ready-to-wear, outerwear, intimate apparel, eyewear,
hosiery, jewelry, fragrance, luggage and bedding and bath
products.
Lisa Bytner, 917-951-8940lisabytner@aol.com
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