FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

DECECCO ROBERT JOHN III

2. Date of Event Requiring Statement (MM/DD/YYYY)
4/2/2014 

3. Issuer Name and Ticker or Trading Symbol

As Seen On TV, Inc. [ASTV]

(Last)        (First)        (Middle)

14044 ICOT BOULEVARD

4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                            _____ 10% Owner
___ X ___ Officer (give title below)          _____ Other (specify below)
Chief Executive Officer /

(Street)

CLEARWATER, FL 33760       

(City)              (State)              (Zip)
5. If Amendment, Date Original Filed (MM/DD/YYYY)

 

6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person


Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4) 		2. Amount of Securities Beneficially Owned
(Instr. 4) 		3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5) 		4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock   0   (1) D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4) 		2. Date Exercisable and Expiration Date
(MM/DD/YYYY) 		3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4) 		4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5) 		6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
( 1)  Mr. DeCecco became a director of As Seen on TV, Inc. ("ASTV") on April 2, 2014. As a director of Infusion Brands International Inc. ("INBI"), which is a controlling shareholder of ASTV and the beneficial owner of 452,960,490 shares of the Common Stock of ASTV, Mr. DeCecco may be deemed to have a pecuniary interest (within the meaning of Rule 16a-1 under the Securities Exchange Act of 1934) in an indeterminate portion of the securities reported as beneficially owned by INBI. Mr. DeCecco disclaims beneficial ownership of such securities except to the extent of any indirect pecuniary interest therein. Mr. DeCecco does not directly own any shares of Common Stock of ASTV.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
DECECCO ROBERT JOHN III
14044 ICOT BOULEVARD
CLEARWATER, FL 33760 		X
Chief Executive Officer

Signatures
/s/ Dennis Healey, as Attorney-in-Fact 4/11/2014
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.