Adaptive Media Announces Fourth Quarter and Year-End 2013 Financial Results
April 14 2014 - 9:00AM
Marketwired
Adaptive Media Announces Fourth Quarter and Year-End 2013 Financial
Results
Company Achieves $614k in Q4 Revenues; Revenue for the Second
Half of 2013 up More Than 23x Over the First Half of the Year;
Company Well-Positioned for 2014
IRVINE, CA--(Marketwired - Apr 14, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, today announced its fourth quarter and
year-end 2013 financial results. The company recorded $614,216 in
revenue for the 4th Quarter, an increase of 64% over 3rd Quarter
revenue. Revenue for the second half of 2013 was $987,953, an
increase of more than 23x over the first half of 2013. Operating
losses in the second half of the year decreased by almost $2.3
million compared with the first half of the year.
"We have built a strong business foundation in a relatively
short period, and the strategy in place is working and generating
healthier financial results," said Adaptive Media CEO, Qayed
Shareef. "Throughout the second half of 2013, we focused on forging
tremendous partnerships, building rich technology solutions, and
bringing in the best people who can help us increase revenues for
our publishers, content owners, and advertisers. The Company had a
very strong second half of the year, and investors will note that a
large percentage of the expenses detailed in our 10-K are
attributed to the legacy business and non-cash charges associated
with stock options. We have transformed the business over the last
nine months and are well-positioned for additional rapid
growth."
Adaptive Media is a multichannel audience and content
monetization company that leverages programmatic advertising
capabilities across mobile, video and online display. The Company's
content monetization platform and technology provide app
developers, publishers and video content developers one of the only
end-to-end monetization platforms today. Adaptive Media's unique
technology helps partners monetize content efficiently across
multiple marketing channels and devices. Brand advertisers benefit
from the Company's real-time bidding (RTB) engine that delivers
access to programmatic buying through its base of publisher-direct
inventory.
The market opportunity for these solutions is considerable.
According to market research firm eMarketer, the worldwide digital
advertising market is expected to grow to $173 billion by 2017.
eMarketer forecasts the worldwide mobile advertising market will
exceed $29 billion in 2014, and is expected to reach $72 billion by
2017. eMarketer projects the online video advertising market topped
$4 billion in 2013, and is expected to nearly triple by 2017 as
video becomes the preeminent delivery channel for digital
advertising, reaching over two billion people worldwide. Finally,
eMarketer estimates U.S. marketers spent $3.34 billion in 2013 on
RTB ads, up 73.9% from 2012, and expects US advertisers to spend
nearly $9 billion on RTB ads by 2017.
Going forward in 2014, Adaptive Media will focus on four key
strategic areas:
- Technology Enhancements and Customer Satisfaction: increasing
performance for their publishing partners through better
efficiency, higher fill rates and better CPMs; and a collaborative
solution with the Agencies and Brand Advertisers for better
planning, content monetization and strategic partnership
opportunities.
- Market Penetration across all channels and all devices: video
and mobile present the fastest growing channels currently there is
also a significant opportunity in rich media and high impact
display ads.
- The growth of TV with digital advertising and content
monetization: TV advertising and content providers are looking to
the digital marketplace for increased visibility and efficiency.
Adaptive Media intends to bridge the gap between the legacy
experience and what can be provided in the digital space.
- Real-time advertising and Real-time bidding exchanges: Exchange
and RTB platforms have grown rapidly in the past several years, and
Adaptive Media has harnessed this acceleration by combining them
with their own ad server and RTB engine. While the Company
continues to drive additional integrations in these categories,
they intend on maximizing the inherent opportunities that exist
through direct publisher relationships, as well.
"We have made considerable gains in the last several months, and
believe we are competitively positioned in this fast-growing
marketplace," Shareef concluded. "We still maintain our ultimate
goal which is to compete in any digital marketing environment where
advertising, audience and content come together. Digital media is
highly-competitive which requires Adaptive Media to lead and take a
forward-looking, proactive approach. This is exactly what we're
doing."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contacts: Adaptive
Media Publicity Contact: Mike Sprouse President & CEO
Sprouse Marketing Group Phone: (312) 396-4106
Email: mike@sprousemarketing.com Adaptive Media Investor
Contact: Kevin Fickle President Nuwa Group LLC Phone:
(925) 330-8315 Email:
kevin@nuwagroup.com
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