Disney Store Celebrates Grand Opening of Newly-Designed Location at Stonebriar Centre in Frisco, TX
April 11 2014 - 3:43PM
Business Wire
To Celebrate the Newly-Designed Disney Store,
Guests Are Invited to Meet Mickey Mouse and Minnie Mouse; First 500
Guests Will Receive Free Gift
On April 12, 2014, Disney Store will celebrate the grand opening
of its newly-designed store at Stonebriar Centre in Frisco, Texas.
A premier retail destination, Disney Store offers a unique, high
quality selection of Disney, Marvel and Star Wars product while
delivering a magical and immersive shopping experience through its
Cast Members, who are dedicated to making every Store visit
memorable. Complemented by DisneyStore.com, which is available 24
hours a day, the new Store design features storytelling elements
that allow guests of all ages to interact with their favorite
characters in unique ways.
Disney Store newly-designed store front.
(Photo: Business Wire)
Unique to the Stonebriar Centre location, as guests enter the
store and look above, they will see a customized skyline
incorporating local landmarks, classic Disney features and magical
storytelling moments. The Pixie Dust Trail guides guests
through “Storytelling Neighborhoods” featured on either side of the
path, highlighting favorite Disney, Marvel and Star Wars
characters. The Disney Princess Neighborhood is home to the
Disney Princess Castle, bringing the stories of the brave,
kind and adventurous Disney Princess characters to life through
costumes, accessories, dolls and more.
Disney Store’s signature Magical Trees line the Pixie
Dust Trail, and are an integral part of the immersive storytelling
experience, with iconic characters hidden throughout the
overlapping patterns of blue foliage. The Disney Store
Theatre is found at the end of the Pixie Dust Trail, where
guests can choose from an ever-changing library of over 50
different clips consisting of Disney, Marvel and Star Wars film
trailers, film clips, music videos, classic animation and more.
From the storytelling elements in the in-store design and
exclusive product assortment, to Cast Members dedicated to making
every Store visit memorable, Disney Store creates magical moments
for guests of all ages.
(Editor’s Note: For high resolution images, please go to
http://bit.ly/DisneyStoreImages)
“Disney Store creates a truly authentic and immersive Disney
experience, rich in storytelling and magical moments,” said
Jonathan Storey, vice president, Disney Store North America. “We
are delighted to be opening a newly-designed location in Frisco to
offer a unique and engaging shopping destination for guests of all
ages to enjoy.”
One lucky child attending the grand opening will “unlock
imagination” and officially open the Stonebriar Centre Disney Store
location at 10 a.m. on April 12. This signature opening ceremony
will take place every day, giving guests an opportunity to
participate in an unforgettable Disney Store experience.
Additionally, the first 500 guests to attend the grand opening
celebration will receive a free gift, and from noon to 4 p.m. a
Meet and Greet with Mickey Mouse and Minnie Mouse will take place
in Nordstrom Court, with an opportunity for guests to take photos
with the characters*.
To find a Disney Store location, guests can visit
www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can
also sign up for email alerts at www.DisneyStore.com/Updates ,
become a fan on www.facebook.com/DisneyStore or follow us on
Twitter www.twitter.com/DisneyStore to stay connected to your
favorite destination.
For more information, please visit
www.disneyconsumerproducts.com/press/us.
*Characters alternate every 30 minutes. Character appearances
are subject to change or cancellation without notice.
ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned
and operated by Disney in North America, Europe, and Japan. Disney
Store is the retail merchandising arm of Disney Consumer Products,
the business segment of The Walt Disney Company (NYSE:DIS) and its
affiliates that extends the Disney brand to merchandise. Disney
Store carries high-quality products, including exclusive product
lines that support and promote Disney's key entertainment
initiatives and characters. Disney Store opened its first store in
Glendale, California and, in doing so, originated the themed retail
business model. There are currently more than 200 Disney Store
locations in North America; more than 40 Disney Store locations in
Japan; and more than 100 Disney Store locations in Belgium,
Denmark, France, Ireland, Italy, Portugal, Spain and the United
Kingdom, plus online stores www.DisneyStore.com,
www.disneystore.co.uk, www.disneystore.fr, www.disneystore.de, www.disneystore.se,
www.disneystore.dk, www.disneystore.it, www.disneystore.es and www.disneystore.co.jp.
Each Disney Store location offers a magical shopping experience
that can only be delivered by Disney, one of the world's largest
and most successful entertainment companies. For more information,
please
visit www.disneyconsumerproducts.com/press/us/disneystore or
follow us
at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140411005730/en/
Disney Store North AmericaLiz Jaureguy, (626)
773-5605elizabeth.d.jaureguy@disney.com
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