Target Partners with 17 Leading Better-For-You Brands to Launch Exclusive “Made to Matter” Product Collection
April 09 2014 - 5:00AM
Business Wire
Collection makes it easier to find products
made with simple, recognizable ingredients at unbeatable
prices
Known for bringing great design to the masses through signature
partnerships and products, Target Corp. (NYSE: TGT) is now
introducing “Made to Matter – Handpicked by Target.” The
first-of-its-kind collection brings together 17 leading natural,
organic and sustainable brands to introduce new products and make
them more accessible to guests.
“Our guests are looking for products they can feel good bringing
home without sacrificing price and performance,” said Kathee
Tesija, executive vice president, Merchandising and Supply Chain,
Target. “We’re taking the guesswork out of buying better-for-you
products by bringing together 17 trusted brands.”
Spanning Target’s Baby, Beauty and Personal Care, Grocery,
Healthcare and Household product categories, Made to Matter brands
include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar &
Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi,
Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s
Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals. The Made
to Matter collection includes all products currently offered at
Target by the participating brands and at least one new exclusive
item from each brand.
There will be more than 120 new and limited-time exclusive Made
to Matter products. They range from first-to-market product designs
and innovations to new scent and flavor options. Products will be
available throughout the store, both in the products’ usual aisles
and as part of specialized collection displays. Select products
also will be available on Target.com and Target’s mobile app. First
introduced in Target stores at the end of March, new Made to Matter
products will be added throughout spring and summer, with the
complete collection available by September 2014.
For additional information on “Made to Matter – Handpicked by
Target,” visit Target.com/Pressroom and ABullseyeView.com.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,924 stores – 1,797 in the United States and 127 in Canada –
and at Target.com. Since 1946, Target has given 5 percent of its
profit through community grants and programs; today, that giving
equals more than $4 million a week. For more information about
Target’s commitment to corporate responsibility, visit
target.com/corporateresponsibility.
For more information, visit Target.com/Pressroom.
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Target Public RelationsJessica Stevens, 612-761-6351orTarget
Media Hotline, 612-696-3400
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