CENTREVILLE, Va., April 7, 2014 /PRNewswire/ -- With a little help
from his friends, Car Fox is leading people to the revolution in
online car shopping for a new Carfax ad campaign. The new ads
unveil for used car shoppers the company's latest innovation,
Carfax Used Car Listings, designed to help find the right used car
with the right history.
Consumers currently visit carfax.com more than 70 million times
a year to get history information they need to buy used cars with
more confidence. Now used car shoppers will be able to use that
same history information to easily find cars with no accidents
reported to Carfax, regular service, and only one previous owner.
Consumers can start searching for used cars using vehicle history
at Carfax.com, something they can't do anyplace else.
"Online car shoppers get lost in a maze of websites, banner ads
and lead forms," said Scott
Fredericks, vice president at Carfax. "Our new used car
listings make finding the right car with the history that's right
for you easier. Shoppers can quickly narrow their search and
connect with a local dealer. Show me the Carfax has taken on a
whole new meaning!"
Developed in conjunction with Y&R Midwest, the campaign is
set to launch nationwide on April 7,
2014. Appearing in all of the ads once again is Car Fox, the
tireless consumer's advocate.
"The new Carfax ad campaign highlights the vehicle history
information used car shoppers can use to find the right car
online," said Bill Cimino, chief
creative officer, Y&R Chicago. "Our entire team is thrilled to
work with Carfax to bring this innovation to life."
Visual effects experts Framestore, Academy Award winners for
their work on the blockbuster 'Gravity', help bring Car Fox to life
in the new work. The lovable character is joined by several
different woodland creatures and a couple bass – representing the
rest of Team Carfax – all committed to helping consumers.
"We're very excited about the work we've done in collaboration
with Carfax and the Y&R team," said director, Ben West, Framestore. "Bringing creatures and
characters to life to tell compelling stories is what we do best.
With this campaign we've opened up a whole new world and there's
more to come. As the series evolves I'm sure we'll see the Car Fox
and his woodland buddies develop a huge following."
The first ads in the new 'Show me the Carfax' campaign begin
airing today. Carfax will be posting all of the new ads as they
break to the company's Facebook page, the Carfax channel on YouTube
and other social media outlets. Explore the innovation in online
car shopping at Carfax.com.
About Carfax (www.carfax.com)
Carfax, a unit of IHS Inc. (NYSE: IHS), is the vehicle history
expert for used car buyers, sellers and the automotive industry.
Carfax created the Vehicle History Report in 1986 and continues to
develop innovative services – like Carfax Used Car Listings and
myCarfax – that make it easier to buy, sell and own a used car. The
company maintains a database comprising over 12 billion vehicle
history records from more than 81,000 sources worldwide. Get a free
Carfax® Vehicle History Report from dealers with every used car for
sale on Carfax.com or look for Carfax Advantage™ dealers in your
area and say 'Show Me the Carfax™'. Based in Englewood, Colorado, USA, IHS is the leading
global source of information, insight and analytics in the
automotive industry and other critical areas that shape today's
business landscape.
Connect with us on Facebook, Google+, LinkedIn and Twitter
@CarfaxReports, read our Blog and Customer Stories, and watch us on
YouTube. Friend Car Fox on Facebook and follow him on Twitter
@TheCarFox. Download the 'Carfax Reports' mobile app from the App
Store(SM) and Google Play(SM).
Available Topic Expert(s): For information on the listed
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Larry Gamache
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https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=60478
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SOURCE Carfax