OAK BROOK, Ill., March 28, 2014 /PRNewswire/ -- Wake up and taste
the free coffee! McCafe invites coffee drinkers across the U.S. to
stop by their local participating McDonald's restaurant for a
freshly brewed small McCafe coffee during McDonald's first-ever
national Free Coffee Event. Free McCafe coffee is available
during breakfast hours starting March 31
through April 13 in participating restaurants.
"We take a lot of pride in our breakfast offerings and our
McCafe coffee is a great complement to our breakfast lineup. That's
why we're excited to share it with our guests, on us," said
Greg Watson, senior vice president,
McDonald's US Menu Innovation. "This event is McDonald's way
of encouraging new guests to try McCafe Coffee while giving our
breakfast lovers even more reason to enjoy the great taste of our
signature blend."
To kick off the two-week campaign, McDonald's will host "Make
Friends with McCafe" sampling events at high traffic locations and
transportation hubs in multiple cities across the country. The
events will provide busy commuters with free McCafe coffee and a
few surprises along the way, such as live musical performances,
spontaneous comedy experiences and more.
"McCafe enthusiasts can count on us surprising them in
unexpected ways all year long," said Watson. "We know our guests
are busy, and we hope McCafe can provide them with a taste they'll
enjoy at the moment when they need a pick-me-up to keep going with
their day."
Starting in mid-April, McCafe will also surprise a Twitter
follower every day this year with McCafe coffee and prizes. Fans
can also keep up with the conversations using the hash tag #McCafe
or by following @McCafe.
McDonald's launched its McCafe line-up in the U.S. in 2009. The
collection included McCafe's signature blend coffee and quickly
expanded to include iced coffees, espresso-based drinks, such as
lattes and mochas, blended-ice beverages including smoothies and
frappes, triple thick shakes as well as limited-time seasonal
offerings.
ABOUT MCDONALD'S
USA
McDonald's USA,
LLC, serves a variety of menu options made with quality ingredients
to more than 27 million customers every day. Nearly 90 percent of
McDonald's 14,000 U.S. restaurants are independently owned and
operated by businessmen and women. Customers can now log online for
free at approximately 11,500 participating Wi-Fi enabled McDonald's
U.S. restaurants. For more information, visit www.mcdonalds.com, or
follow us on Twitter @McDonalds and
Facebookwww.facebook.com/mcdonalds.
About McCafe
McDonald's collection of coffee and
espresso based McCafe beverages are made with 100 percent Arabica
beans sourced from the rich soils of Central and South America. In addition to the existing
variety of McCafe beverages, McCafe also introduces limited-time
seasonal offerings at participating restaurants throughout the
year. For more information and to keep up with flavors of our
McCafe line, visit www.mcdonalds.com/mccafe, or follow us on
Twitter (@McCafe).
For more information:
Jenina Nunez, McDonald's USA
Jenina.Nunez@mcd.us.com
(630) 623-2069
Kathryn Peevey,
GolinHarris
kpeevey@golinharris.com
(312) 729-4331
Online Newsroom:
http://news.mcdonalds.com/US
SOURCE McDonald's