MeetMe Begins Rollout of Major Chat Upgrade
March 27 2014 - 9:00AM
Business Wire
Update will bring real-time interactions and
ephemeral photos to popular Chat feature
MeetMe, Inc. (NYSE MKT: MEET), the public market leader for
social discovery, today announced major upgrades to Chat, the most
popular feature of its MeetMe app. Marking what the company
believes is the most significant upgrade to the MeetMe app since
its launch, the changes include the integration of real-time
components and the launch of ephemeral photo-sharing. These
upgrades, aimed at increasing user engagement, are rolling out to a
small portion of Android users starting today. The company plans to
launch fully across both iPhone and Android by the end of April. A
demo of the new Chat feature is available at:
http://youtu.be/7Zw5UzLZE4A
“The goal of this upgrade is to build the best chat experience
for meeting new people,” said Geoff Cook, CEO of MeetMe. “Chat is
the most used feature of the app, with 50 percent of our daily
users sending a message and more than 75 percent receiving a
message every day. We believe the power of chat features to drive
engagement for mobile apps is evident in WhatsApp’s
industry-leading DAU-to-MAU ratio of nearly 70 percent. With this
release, we are excited to launch both Snapchat-like photo sharing
inside of Chat, as well as real-time message delivery and typing
indicators. We believe a differentiated chat offering will retain
users longer and make it less likely they will migrate their
conversations to third-party chat apps.”
MeetMe’s new ephemeral photo-sharing option allows users to send
transient photos through the Chat feature. The sender can define an
amount of time within a range of 3-10 seconds for his or her photo
to be visible after being shared. Additionally, the upgraded Chat
system adds real-time elements such as auto-updating and real-time
typing indicators, replacing a system originally built upon a
web-based messaging architecture. Notably, with these updates,
users will no longer need to refresh the screen manually to see new
messages.
Cook continued, “We believe this foundational upgrade will
improve chat volume and set the stage for DAU growth in 2014.
Adding photos to Chat is the number one most requested feature by
our users based on a recent survey, and we believe our users will
appreciate the much faster and easier Chat system. We will be
ramping up the release slowly and in stages over the next four
weeks, beginning with a small percentage of our Android user base
today.”
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in
the US and the public market leader for social discovery (NYSE MKT:
MEET). MeetMe makes meeting new people fun through social games and
apps, monetized by both advertising and virtual currency. With 70
percent of traffic coming from mobile, MeetMe is fast becoming the
social gathering place for the mobile generation. The company
operates MeetMe.com and MeetMe apps
on iPhone, iPad, and Android in multiple
languages including English, Spanish, Portuguese, French, Italian,
German, Chinese (Traditional and Simplified), Russian, Japanese,
Dutch, Turkish and Korean.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements regarding whether we will
effectively complete the timely rollout of the anticipated upgrades
and their effectiveness, whether the upgrades will increase user
engagement, whether the upgrades will effectively bring real-time
interactions and ephemeral photos to the Chat feature, whether our
offering will retain users longer and make it less likely they will
migrate their conversations to third-party chat apps, whether our
users will appreciate the upgraded feature, and whether the
upgrades will improve chat volume and set the stage for DAU growth.
All statements other than statements of historical facts contained
herein are forward-looking statements. The words “believe,” “may,”
“estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,”
“could,” “target,” “potential,” “project,” “is likely,” “will,”
“expect” and similar expressions, as they relate to us, are
intended to identify forward-looking statements. We have based
these forward-looking statements largely on our current
expectations and projections about future events and financial
trends that we believe may affect our financial condition, results
of operations, business strategy and financial needs. Important
factors that could cause actual results to differ from those in the
forward-looking statements include the risk that our applications
will not function easily or otherwise as anticipated, the risk that
unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such
operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year
ended December 31, 2013. Any forward-looking statement made by us
herein speaks only as of the date on which it is made. Factors or
events that could cause our actual results to differ may emerge
from time to time, and it is not possible for us to predict all of
them. We undertake no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Press contact:Gregory FCAJessica AttanasioAssociate Vice
President610-642-8253Jessica@GregoryFCA.comorInvestor
contact:Gregory FCAJoe HassettSenior Vice
President610-642-8253JoeH@GregoryFCA.com
Meet (NASDAQ:MEET)
Historical Stock Chart
From Mar 2024 to Apr 2024
Meet (NASDAQ:MEET)
Historical Stock Chart
From Apr 2023 to Apr 2024