DANIA BEACH, Fla., March 25, 2014
/PRNewswire/ -- Vapor Corp. (OTCQB: VPCO), one of the world's
largest suppliers of vaporizers and electronic cigarettes, has
selected Arrae Creative Agency as its agency lead for marketing in
Colorado's Snowball Music Festival
on April 4-6, 2014. Vapor Corp. will
be the exclusive electronic cigarettes company at the festival.
Arrae will spearhead a multi-platform marketing campaign that
positions Vapor Corp. as the clean choice in the vaporizer and
e-cigarette market.
Arrae Creative was chosen for their in-depth understanding of
the Colorado culture, and their
fresh perspective as one of Colorado's fastest growing agencies. Vapor
Corp. will focus on engaging the fast-growing market of vaporizer
and e-cigarette smokers through word-of-mouth techniques,
integrated event and social media marketing, and advanced social
media analytics and reporting. Vapor Corp's goal is to drive a
higher level of consumer awareness in Colorado, and introduce smokers the cleaner
alternative to traditional smoking—their flagship brand, Vapor
X.
Additionally, Arrae and Vapor Corp. will be collaborating with
its distributors and retailers to drive more traffic to brick and
mortar shops, like its most recent retail vendor addition Smoker
Friendly—one of the nation's largest smoke shops. Vapor Corp.
has recently secured 75 shops with Smoker Friendly, and with
a full-fledge campaign in the works, all signs point to a larger
presence for Vapor X in Colorado.
"Increasingly, organizations like Vapor Corp. recognize the
strategic role that integrated digital marketing can play during
the growth stages of their company." Said Ryan Park, CMO at Arrae Creative.
"Consumers are increasingly media agnostic and product saavy; well
before making a purchase, consumers' decisions are shaped by peer
reviews, digital touch points, and their physical exposure
to the brand. Our job isn't advertising to audience, rather
we are focused on educating, engaging, and listening to them to
provide a better brand experience. We are thrilled to add a
technologically innovative company like Vapor Corp. to our rapidly
growing customer base, and look forward to growing their
business."
About Vapor Corp.
Vapor Corp. designs, markets, and
distributes electronic cigarettes and accessories, under the
Krave®, Fifty-One® (also known as Smoke 51), VaporX®, Hookah Stix®,
Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumare™ and
Smoke Star® brands. "Electronic cigarettes" or "e-cigarettes," are
battery-powered products that enable users to inhale nicotine vapor
without smoke, tar, ash, or carbon monoxide.
The Company offers disposable electronic cigarettes in multiple
sizes, puff counts, styles, flavors and nicotine strengths;
rechargeable vaporizers for use with either e-liquid solutions or
dry herbs or leaf; and rechargeable electronic cigarettes, which
are available in either two or three part units, also known as Duo
or TRIO® products.
About Arrae
Arrae Creative, Ltd. is one of
Colorado's fastest growing full
service agencies. The company handles a broad range of design and
development services spanning everything from brand identity to
complex app development. Arrae Creative is headquartered in
Denver, Colorado with clients
ranging from Fortune 500 to Government, Non-Profits and Small
Business.
Arrae's services include, but are not limited to: Advertising,
Application Development, Branding & Identities, Data
Visualizations, Design, Interactive, Mobile Application
Development, Social Media Marketing, Marketing Strategy, UI/UX,
Video, and Website Design and Development.
Contact:
Ryan Park
Chief Marketing Officer
Arrae Creative, Ltd.
E: ryan@arr.ae
O: (303) 945-2343
SOURCE Arrae Creative