—Collaboration Includes Limited Edition
Pirate’s Booty Package and a Bahamas Adventure Cruise Contest—
B&G Foods, Inc. is pleased to announce the partnership
between Pirate’s Booty® and Twentieth Century Fox and Blue Sky
Studios’ Rio 2 starring returning cast members Anne Hathaway, Jesse
Eisenberg, will.i.am, Jemaine Clement, Tracy Morgan, George Lopez,
Leslie Mann, Rodrigo Santoro, and Jamie Foxx, plus Andy Garcia,
Rita Moreno, Bruno Mars, and Kristin Chenoweth. The film, in 3D,
debuts in theaters everywhere on April 11, 2014. As the exclusive
snack partner for the second installment of the Rio franchise,
Pirate’s Booty is offering a special Limited Edition 7-ounce
package and a national “Shake Your Booty” contest to win a “Bahamas
Adventure Cruise.”
Pirate's Booty limited-edition Rio 2
7-ounce
The Limited Edition Rio 2 7-ounce package is for Pirate’s
Booty’s best-selling product – Pirate’s Booty Aged White
Cheddar.
It’s a jungle out there for Blu, Jewel and their three kids in
Rio 2, after they’re hurtled from that magical city to the wilds of
the Amazon. As Blu tries to fit in, he goes beak-to-beak with the
vengeful Nigel, and meets the most fearsome adversary of all – his
father-in-law.
“Pirate’s Booty is excited to be partnering with the highly
anticipated family film, Rio 2, and Twentieth Century Fox,”
stated Eric Berniker, Vice President of Consumer Engagement and
Innovation at B&G Foods. “Rio 2 is full of humor,
adventure and fun, which makes it a great fit for Pirate’s Booty.
We, at Pirate’s Booty, are happy to be giving consumers a chance to
embark on a fun and delicious snacking adventure with the release
of our Limited Edition Rio 2 7-ounce package and a chance to win a
‘Bahamas Adventure Cruise’ through our ‘Shake Your Booty’
contest.”
Pirate’s Booty Aged White Cheddar is a deliciously baked snack
made from puffed rice corn and blended with real aged white cheddar
cheese. Pirate’s Booty has half the fat and fewer calories than
regular fried potato chips, so it is a snack that kids and parents
agree on. Pirate’s Booty contains no artificial colors, flavors or
preservatives and is also trans-fat, gluten, peanut and tree nut
free. The Limited Edition Rio 2 7-ounce package will be available
at retailers nationwide now through the end of May 2014.
“Twentieth Century Fox is excited to partner with B&G Foods
after our successful program with Pirate’s Booty on Ice Age 4 in
2012,” stated Zachary Eller, Senior Vice President, Marketing
Partnerships, Twentieth Century Fox. “We think the promotional
concept along with B&G Foods’ top notch retail execution makes
this a very fun and exciting way to reach moms and kids alike!”
Also as part of the program, Pirate’s Booty is offering
consumers a chance to win a “Bahamas Adventure Cruise” for the
entire crew through the “Shake Your Booty” contest. Consumers can
enter for a chance to win by capturing their families’ best dance
moves and entering the “Shake Your Booty” contest on
Pirate’s Booty’s Facebook page. For more information and a
complete listing of official contest rules, terms and conditions,
please visit www.facebook.com/piratesbooty.
Pirate Brands
Pirate Brands has been creating delicious and wholesome, baked
snack treasures since 1987. Pirate Brands was founded on the
belief that you shouldn’t have to “snackrifice” taste and fun for
deliciously baked, trans fat and gluten free snacks. Pirate
Brands’ snacks, which include Pirate’s Booty, Smart Puffs and
Original Tings, are free from fryers and ingredients you can’t
pronounce, Arrrrrr. For more information, please visit
www.piratebrands.com.
About B&G Foods, Inc.
B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture,
sell and distribute a diversified portfolio of high-quality,
branded shelf-stable foods across the United States, Canada and
Puerto Rico. Based in Parsippany, New Jersey,
B&G Foods’ products are marketed under many recognized
brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer
Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino,
Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las
Palmas, Maple Grove Farms, Molly McButter,
Mrs. Dash, New York Style, Old London, Original
Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina,
Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar
Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and
Wright’s. B&G Foods also sells and distributes two branded
household products, Static Guard and Kleen Guard. For more
information, please visit www.bgfoods.com.
About Twentieth Century Fox
One of the world’s largest producers and distributors of motion
pictures, 20th Century Fox Film produces, acquires and distributes
motion pictures throughout the world. These motion pictures are
produced or acquired by the following units of FFE: Twentieth
Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox
International Productions and Twentieth Century Fox Animation.
**High-Res Images Available**
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140325005173/en/
B&G Foods, Inc.Media Relations:Rachel Doolittle,
516-314-7730orInvestor RelationsICR, Inc.Don Duffy,
866-211-8151
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