Brian Atwood Buys Back His Designer Business And Enters Into A Strategic Partnership With Steve Madden
March 24 2014 - 10:30AM
Business Wire
Brian Atwood and Steve Madden (NASDAQ:SHOO) today announced that
they have acquired the Brian Atwood® intellectual property and
related assets in transactions involving Bluestar Alliance LLC,
which facilitated the sale, and The Jones Group, Inc. (NYSE: JNY),
which previously owned the assets. The portfolio includes the Brian
Atwood® designer and the B Brian Atwood® contemporary brands. The
terms of the transaction were not disclosed.
Atwood has full operational and creative control in the design,
production and distribution of the Milan, Italy based Brian Atwood
designer collection and will continue as an owner and Chief
Creative Officer at the Brian Atwood intellectual property.
The partnership leverages Steve Madden's global brand building
expertise, strategic vision and relationships to collaborate with
Atwood on the design, production, marketing and distribution of B
Brian Atwood® footwear and handbags.
Brian Atwood, Chief Creative Officer, said, "I've always had a
clear vision for the Brian Atwood brand and the women who wear it.
I look forward to the next phase of my business with support and
expertise of Steve to drive strategic growth and category expansion
to continue to create experiences that women love."
Steve Madden, Founder of Steve Madden, said, "Brian Atwood is
one of the world’s great designers. I’m such a big fan of his. We
feel lucky to have the opportunity to work with him.”
The Brian Atwood® designer collection, launched in 2001, is
available at Bergdorf Goodman, Saks, Net-a-Porter and high-end
boutiques. B Brian Atwood® footwear, launched in Fall 2011, is sold
in better department stores and specialty retailers. B Brian
Atwood® handbags, launched in Fall 2013, are sold in better
department stores.
The brand will transition from The Jones Group Inc. for Spring
2015 deliveries.
ABOUT BRIAN ATWOOD
Coveted by women around the world for his silhouettes, fearless
luxe and sky-high heels, Brian Atwood infuses glamour, lust and
desire into everything he designs. Since its 2001 debut, the Brian
Atwood collection has been globally coveted for exquisite
craftsmanship and huperluxe design and detail. Brian is a member of
the Council of Fashion Designers of America and has been honored
with the CDA Swarovski Perry Ellis Award for Best Accessory Design
and the 2010 Footwear News Designer of the Year award. Learn more
at www.BrianAtwood.com
ABOUT STEVE MADDEN
Steve Madden designs, sources and markets fashion-forward
footwear and accessories for women, men and children. In addition
to marketing products under its owned brands including Steve
Madden®, Steven by Steve Madden®, Madden Girl®, Freebird by
Steven®, Stevies®, Betsey Johnson®, Betseyville®, Report
Signature®, Report®, Big Buddha®, Wild Pair®, Cejon® and Mad Love®,
the Company is the licensee of various brands, including Olsenboye®
for footwear, handbags and belts and Superga® and l.e.i.® for
footwear. The Company also designs and sources products under
private label brand names for various retailers. The Company's
wholesale distribution includes department stores, specialty
stores, luxury retailers, national chains and mass merchants. The
Company also operates 121 retail stores (including the Company's
four Internet stores). The Company licenses certain of its brands
to third parties for the marketing and sale of certain products,
including for ready-to-wear, outerwear, intimate apparel, eyewear,
hosiery, jewelry, fragrance, luggage and bedding and bath
products.
Press:Brian AtwoodPR
ConsultingKate Mester,
646-205-9829kmester@prconsulting.netorSteve MaddenLisa
Bytner, 917-951-8940lisabytner@aol.com
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