Oprah Winfrey's chai tea blend
will be available in participating Starbucks and Teavana retail
stores in support of youth education
TORONTO, March 19, 2014 /CNW/ - Howard Schultz, chairman, president and ceo of
Starbucks (NASDAQ: SBUX), and Oprah
Winfrey, global media leader and philanthropist, today
announced a first-of-its-kind collaboration to co-create Teavana®
Oprah Chai Tea. Beginning
April 29, Starbucks will make a
donation for each Teavana Oprah Chai product sold in Starbucks and
Teavana stores in the U.S. and Canada to the Oprah Winfrey Leadership Academy
Foundation to benefit educational opportunities for youth.
Oprah Winfrey personally
developed the tea with Teavana's leading teaologist Naoko Tsunoda. The distinctive blend of tea,
which features a bold infusion of cinnamon, ginger, cardamom and
cloves, blended with loose-leaf black tea and rooibos, will be made
available to customers in time for Mother's
Day in the U.S. and Canada
in handcrafted latte and loose-leaf tea formats.
Tea has been a part of Starbucks heritage since 1971, when the
company was founded as Starbucks Coffee, Tea and Spices. Tea
represents a $90B global market and
with Canadians consuming almost 9.7 billion cups of tea each year,
the market in Canada represents
more than $500-million1.
For Starbucks Canada, tea represents the third largest beverage
category. Last year, over 1 in every 10 beverages sold was a hot or
iced tea beverage and Starbucks Chai Tea Latte is consistently
among the top five-selling beverages across the country. This year,
Starbucks is taking steps to integrate Teavana® teas into its more
than 1,300 Canadian company owned and licensed stores, beginning
with Oprah Chai Tea at the end of
April.
WEDNESDAY, MARCH 19,
2014
6:30 - 6:45 PM ET
KU-BAND: GAL17 / TRANSPONDER 13 / SLOT B
Downlink Freq: 11955.5 (H) / FEC: 3/4 / Symbol rate: 6.1113
THURSDAY, MARCH 20,
2014
3:00 - 3:15 AM
ET KU-BAND: GAL17 / TRANSPONDER 13 / SLOT B
Downlink Freq: 11955.5 (H) / FEC: 3/4 /
Symbol rate: 6.1113
1:00 -1:30 PM
ET
C-BAND: GAL 19 / TRANSPONDER 07 / SLOT A
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Symbol rate: 6.1113 / Data Rate: 8.448
For Technical Info DURING THE FEEDS ONLY,
Call (212) 812-7133/7134
FOOTAGE INCLUDES:
- Footage from inside the Starbucks Annual Meeting, including
Howard Schultz bringing Oprah Winfrey on stage, the on stage reveal of
Teavana® Oprah Chai Tea and audience
reaction and applause.
- Sound bites from Howard Schultz
and Oprah Winfrey on stage following
the announcement and reveal.
- Behind-the-scenes footage of Oprah
Winfrey and Teavana teaologist, Naoko Tsunoda, creating new Teavana®
Oprah Chai Tea.
- Close-up product shots of Teavana® Oprah Chai Tea.
This video is provided by Starbucks® Coffee
Company.
|
1 Euromonitor International Tea in Canada report,
January 2013 |
SOURCE Starbucks Coffee Canada