TechTarget Launches IT Deal Alert™: Account Watch, a Subscription-Based Intelligence Service to Pinpoint Active Technology ...
March 19 2014 - 2:18PM
Business Wire
New Service Features Ongoing Account Intelligence Directly
Integrated into Salesforce.com
Leading technology media company TechTarget, Inc. (NASDAQ:
TTGT) today announced IT Deal Alert™: Account Watch, a new annual
subscription service powered by its Activity Intelligence™
platform. This annual service from TechTarget is designed to help
sales and marketing departments within technology companies
leverage purchase intent data to identify active technology
projects and better pinpoint deals.
TechTarget’s breadth and depth of targeted content allows IT
Deal Alert: Account Watch to identify active technology projects
based on the activity of serious buyers in over 80
technology-specific segments across the Data Center, Networking,
Storage, Security, and Business Applications markets. This
real-time data makes prospecting more efficient and allows
technology companies to better target opportunities to win more
deals.
Through an easy-to-use API that can be set up in 15 minutes,
this new service brings the power of TechTarget’s Activity
Intelligence platform right into customers’ Salesforce.com CRM
systems and allows sales teams to prioritize their prospects and
have more productive conversations.
“The targeted content across our network attracts millions of
serious technology buyers and the intelligence we have helps us
anticipate their needs and deliver the right information to them at
the right time. IT Deal Alert: Account Watch provides our customers
with direct access to the same kind of valuable intelligence and
purchase intent data to help grow their pipelines, win deals, and
increase market share,” said Greg Strakosch, Chairman and CEO,
TechTarget.
Pricing for this new service from TechTarget will be $60,000 per
year per technology segment. To learn more about IT Deal Alert:
Account Watch and TechTarget’s world-class suite of intelligence
driven services, visit
http://www.techtarget.com/html/it-deal-alert.html.
About TechTarget
TechTarget (NASDAQ: TTGT) is the online intersection of serious
technology buyers, targeted technical content and technology
providers worldwide. Our extensive network of online and social
media, powered by TechTarget’s Activity Intelligence™ platform,
redefines how technology marketers view and engage technology
buyers based on their active projects, specific technical
priorities and business needs. With more than 120
technology-specific websites and a wide selection of custom
advertising, branding, lead generation, and sales enablement
solutions, TechTarget delivers unparalleled reach and innovative
opportunities to drive technology marketing success around the
world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati,
London, Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2014 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence and IT Deal Alert are trademarks of TechTarget. All
other trademarks are the property of their respective owners.
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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