Hipcricket Promotes Alan Sultan to Chief Strategy Officer
March 18 2014 - 8:00AM
Marketwired
Hipcricket Promotes Alan Sultan to Chief Strategy Officer
Company to Energize Marketing Efforts and Drive Competitive
Differentiation With Promotion of Industry Veteran
BELLEVUE, WA--(Marketwired - Mar 18, 2014) - Hipcricket®, Inc.
(OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and
analytics, has recently promoted Alan Sultan from senior vice
president of business development to chief strategy officer.
Sultan, a mobile marketing industry expert and media entrepreneur
with over 20 years of experience, will assume responsibility for
Hipcricket's marketing organization. Sultan will drive the
go-to-market strategy for the growing Hipcricket mobile advertising
and marketing product portfolio and support the company's goal to
drive revenue growth with an enhanced focus on customer engagement,
strategic alliances and brand development.
"Alan brings the right talents, experiences and leadership to
this new role which will help to drive our future corporate
direction and thought-leadership in the mobile advertising and
marketing space," said Doug Stovall, chief operating officer at
Hipcricket. "Our investment in this new position reflects the
company's commitment to energize its marketing organization and
ensure optimum positioning and packaging for its suite of mobile
engagement solutions. We expect Alan's innovative thinking and
vision will continue to enhance the growth and profitability of the
company."
Prior to joining Hipcricket, Sultan was founder and president of
marketing company Acuity Mobile, where he focused on the
introduction of data and applied analytics to the mobile ecosystem.
In 2009, he led the acquisition of Acuity Mobile by NAVTEQ, a Nokia
company, and then served as general manager of enterprise mobile
marketing solutions at Nokia.
About Hipcricket Hipcricket, Inc. (OTCBB: HIPP) & (OTCQB:
HIPP) provides a unified mobile engagement platform that drives
awareness, sales and loyalty. Its AD LIFE® platform has been used
by internationally recognized brands and agencies to power more
than 400,000 campaigns across SMS, 2D/QR codes, mobile websites,
advertising networks, social media and branded apps. For additional
Hipcricket news and information, visit www.hipcricket.com or text
"NEWS" to 24474.
Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of
Hipcricket, Inc. All rights reserved. 2014.
Important Cautions Regarding Forward-Looking Statements This
press release contains forward-looking statements regarding future
events and our future financial performance. All statements other
than present and historical facts contained in this release,
including any statements regarding our plans for future operations,
anticipated future financial position, anticipated results of
operations, financing plans, business strategy, competitive
position, opportunities for growth and industry trends, are
forward-looking statements. All forward-looking statements involve
risks, uncertainties and contingencies, many of which are beyond
our control. Our actual results, performance or achievements may
differ materially from those projected or assumed in any of the
forward-looking statements. Factors that could cause actual results
to differ materially from the forward-looking statements include,
among others: overall economic and business conditions; the demand
for our products and services; competitive factors in our industry;
the emergence of new technologies; our cash position; the
availability of funding sources; the strength of our intellectual
property portfolio; and changes in government regulations in our
industry. A more detailed discussion of these factors is set forth
in our annual report on Form 10-K for the year ended February 28,
2013 and other reports filed with the U.S. Securities and Exchange
Commission. The Company does not intend, and undertakes no duty, to
update any forward-looking statement to reflect future events or
circumstances.
Investor Relations Contact Matt Glover or Michael Koehler
Liolios Group, Inc. (949) 574-3860 HIPP@liolios.com Hipcricket
Media Contact Adam Curtis Abel Communications (443) 869-2197
ext.142 adam@abelcommunications.com