TechTarget Expands IT Deal Alert™: Qualified Sales Opportunities Offering to the European Market
March 13 2014 - 2:20PM
Business Wire
Latest Data Analytics Solution Powered by TechTarget’s
Activity Intelligence™ Platform
Leading technology media company TechTarget, Inc. (NASDAQ:
TTGT) today announced IT Deal Alert™: Qualified Sales
Opportunities, TechTarget’s data-driven project identification and
verification service powered by the Activity Intelligence™
platform, is now available in Europe. This service will help
European technology sales and marketing teams grow sales pipelines
by delivering active technology deals in the markets they care
about most.
“Many IT vendors admit that they still make too many of their
sales and marketing decisions based on gut instinct. The trend is
clear that sales and marketing management prefer using data
analytics to drive these decisions and IT Deal Alert: Qualified
Sales Opportunities is uniquely positioned to help our customers
targeting Europe accomplish this,” said Greg Strakosch, Chairman
and CEO, TechTarget.
This new solution provides sales qualified opportunities to
technology vendors in over 80 technology markets, with 20 highly
specialized European segments now available. A full-service
offering best suited for organizations that require sales-ready
leads directly and immediately, IT Deal Alert: Qualified Sales
Opportunities moves beyond the predictive nature of activity
patterns, and confirms the existence of a project and its key
elements through direct engagement with the buying team at the
account. Through a comprehensive qualification process, TechTarget
is able to provide project details, key contact information,
purchase considerations, content consumption trends and current
solutions installed for each opportunity delivered.
This unique service is powered by TechTarget’s Activity
Intelligence platform, which analyzes online research trends of
serious IT buyers across our more than 120 websites every day. This
robust capability, combined with TechTarget’s unmatched breadth and
topical depth of content, allows IT Deal Alert: Qualified Sales
Opportunities to provide the most comprehensive insight into active
technology projects.
Originally launched in North America in August 2013, IT Deal
Alert: Qualified Sales Opportunities now has over 100 active
customers worldwide – including HP, Cisco, OpenText, and others in
Europe. This offering is now more widely available to marketers
looking to target buying teams and projects in Europe.
“This is a truly unique offering in the European market,” said
Bill Crowley, Senior Vice President of International, TechTarget.
“Unlike other data services that offer static, outdated account
information, IT Deal Alert: Qualified Sales Opportunities delivers
deep, real-time information to help sales and marketing drive more
revenue immediately,” continued Crowley.
More information on how IT Deal Alert: Qualified Sales
Opportunities can improve your marketing and sales performance is
available at: http://www.techtarget.com/html/ITDealAlert.
About TechTarget
TechTarget (NASDAQ: TTGT) is the online intersection of serious
technology buyers, targeted technical content and technology
providers worldwide. Our extensive network of online and social
media, powered by TechTarget’s Activity Intelligence™ platform,
redefines how technology marketers view and engage technology
buyers based on their active projects, specific technical
priorities and business needs. With more than 120
technology-specific websites and a wide selection of custom
advertising, branding, lead generation, and sales enablement
solutions, TechTarget delivers unparalleled reach and innovative
opportunities to drive technology marketing success around the
world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati,
London, Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2014 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence and IT Deal Alert are trademarks of TechTarget. All
other trademarks are the property of their respective owners.
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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