MOUNT LAUREL, N.J.,
March 13, 2014 /PRNewswire/
-- SodaStream was recognized as a winner for the housewares
industry's most prestigious award competition, the Housewares
Design Awards, presented by HomeWorld Business Magazine. The
SodaStream Source took top honors in the "Countertop Cooking &
Beverage Appliances" category for "bringing products that help
elevate the everyday life experience through superior aesthetics
and functionality." SodaStream was acknowledged as the "Best
in Category" ahead of over 300 entrants for countertop kitchen
appliances, a grouping represented by 18 product varieties
including electric coffee makers. Since its launch in 2012
the Source has garnered 16 major design and product awards
internationally, including the "Red Dot Design Award" and "iF
Design Award" in Europe,
Australian Design Award, Japan Good-Design Award and Cool Brands
recognition in the UK.
SodaStream partnered with Yves
Behar, the world-renowned designer and social entrepreneur,
to create the Source. The end result is an elegantly-designed
soda maker that combines beauty, functionality and efficiency.
The Source was designed to accommodate a sleek, new
carbonating bottle that easily locks into place with a single-push
motion. Powered by a CO2 canister, the refined mechanics of
SodaStream Source make the strength of carbonation in the drink
visible as-it-happens through an LED display, providing instant,
visual feedback.
"We are honored to celebrate excellence and creativity in
product innovation," said Yaron
Kopel, Chief Innovation and Design Officer of SodaStream.
"SodaStream is re-inventing the way consumers drink carbonated
beverages with stylish systems that allow anyone to create
delicious, custom beverages in seconds," added Kopel.
"Housewares Design Awards winners are selected by an independent
panel of housewares experts who thoroughly evaluate entries to
judge not only key functional and aesthetic design elements but
also how the design of a product impacts its overall
marketability," stated Peter
Giannetti, Editor-in-Chief of HomeWorld Business.
"We congratulate the 2014 Housewares Design Awards winners,
and we applaud their pursuit of design innovation to
differentiate products and reinforce brands."
The brand will showcase its award-winning product from
March 15-18 at The International Home
+ Housewares Show at McCormick Place, Chicago, IL, Lakeside Booth# L11347.
Industry professionals will have the opportunity to try the
SodaStream Source among other key product offerings for the
brand. SodaStream offers products that pair with any
lifestyle, allowing consumers to turn tap water into sparkling
water or delicious, fizzy flavored beverages in under 30 seconds
with no wasteful bottles, cans, electricity or clean-up. The
SodaStream Source ranges from $99 -
$249 and is available in four vibrant color palettes and
three different styles – plastic, metal and wood.
About SodaStream
SodaStream International Ltd.
(NASDAQ: SODA) is the world's leading manufacturer and distributor
of home beverage carbonation systems, which enable consumers to
easily transform ordinary tap water instantly into carbonated soft
drinks and sparkling water. Soda makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks and sparkling water. Our
products are environmentally friendly, cost effective, promote
health and wellness, and are customizable and fun to use. In
addition, our products offer convenience by eliminating the need to
carry bottles home from the supermarket, to store bottles at home
or to regularly dispose of empty bottles. SodaStream products are
available at more than 60,000 retail stores in 45 countries around
the world, including over 15,000 retail stores in the United
States. For more information please visit
www.sodastream.com.
Forward Looking Statement
This release contains
forward-looking statements, which express the current beliefs and
expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number
of known and unknown risks and uncertainties that could cause our
future results, performance or achievements to differ significantly
from the results, performance or achievements expressed or implied
by such forward-looking statements. Important factors that could
cause or contribute to such differences include risks relating to:
our ability to expand into our target markets, including
the United States; our ability to
continue to develop or maintain our presence in retail networks;
our ability to develop and implement production and operating
infrastructure to effectively support our growth; the success of
our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to
maintain our customer base in markets where we have an established
presence; the risks associated with our reliance on exclusive
arrangements for the distribution of our home beverage carbonation
systems and consumables in each of the markets in which we use
third-party distributors; our ability to compete effectively with
other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any
component of our home beverage carbonation systems is misused; our
ability to protect our intellectual property rights; our being
found to have a dominant position in certain markets which may
place limits on our ability operate; risks associated with our
being subject to fluctuations in currency exchange rates; our
potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the
markets in which we operate; adverse conditions in the global
economy which could negatively impact our customers' demand for our
products; and other factors detailed in documents we file from time
to time with the United States Securities and Exchange
Commission. Forward-looking statements in this release are
made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.
Media Contacts:
Jill Greenwood
Formula PR
(212) 219-0321 / greenwood@formulapr.com
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SOURCE SodaStream International Ltd.