Fuse Science, Inc. Begins Implementation of New Multi-Platform Advertising Campaign
March 11 2014 - 12:30PM
Marketwired
Fuse Science, Inc. Begins Implementation of New Multi-Platform
Advertising Campaign
MIAMI LAKES, FL--(Marketwired - Mar 11, 2014) - Fuse Science,
Inc. (OTCQB: DROP) (www.fusescience.com), a consumer products and
delivery technology company that is developing new, patent-pending
technologies working to redefine how consumers receive energy,
medicines, vitamins and minerals announced today the launch of a
comprehensive marketing campaign utilizing strategic assets and
targeted consumer intelligence to reach their target market.
The marketing campaign began in early March by featuring four of
Fuse's high profile athletes: Major League Baseball superstars
David Ortiz, and Jose' Bautista as spring training began; Chicago
Blackhawk Star Chris Versteeg as the Blackhawks push to defend the
Cup; and ultra-marathoner Zoe Romano, who recently completed
running the Tour de France on foot, (www.zoegoesrunning.com). Fuse
anticipates that shortly, it will add golf and tennis to the
campaign to aid in the education of what it means to be Powered By
Fuse®. The components of the campaign include intelligent
"In-Stream TV Ads" via YouTube, which began airing March 10th,
2014, and will continue over the next several months. This effort
allows Fuse Science® to educate and expose target consumers on what
it means to be "Powered by Fuse® with relevant content of
interest.
In parallel with the In-Stream marketing campaign, Fuse Science®
has also overlaid a comprehensive print and email campaign
featuring these high profile athletes with consumer interaction.
Lastly, Fuse Science® is advertising its consumer products via
social media through an innovative program created by Personicom.
The technology application, originally scheduled for broadcast last
October, is now ready for placement starring two of Fuse's athlete
partners, Jose' Bautista and Kris Versteeg. Both Bautista and
Versteeg will be featured during personal messages to the
end-consumer on Facebook.
The three advertising platforms will work in concert with each
other to build brand awareness and educate consumers on how to get
the most benefit from Fuse's consumer products, PowerFuse®,
ElectroFuse® and EnerJel®.
Brian Tuffin, CEO of Fuse Science, Inc., states, "The new
marketing campaign reinforces our point of difference and focuses
on product education to drive trial and repeat for the brand. We
feel the new ads are cutting edge and clearly break through the
everyday clutter to deliver the Twist, Drop & Swish brand
messaging."
What follows are a few examples of the campaign:
Jose Bautista: PowerFuse® -
https://www.youtube.com/watch?v=wc0DX4Dd1g4 ElectroFuse® -
http://www.youtube.com/watch?v=kNWTCpoLDWU David Ortiz: PowerFuse®
- http://www.youtube.com/watch?v=qdMcmlolrUc
Additional advertising and marketing pieces will be added upon
completion and authorization.
To become "Powered By Fuse®," visit your local Walgreens or
Duane Reade store or go to www.poweredbyfuse.com
About Fuse Science, Inc. Fuse Science, Inc. (OTCQB: DROP), is an
innovative consumer products and delivery technology company based
in Miami Lakes, Florida. Fuse Science holds the rights to new,
patent-pending technologies poised to redefine how consumers
receive energy, medicines, vitamins and minerals. The Company
maintains the rights to sublingual and transdermal delivery systems
for bioactive agents that can now, for the first time, effectively
encapsulate and charge many varying molecules in order to produce
complete product formulations which can bypass the gastrointestinal
tract and enter the blood stream directly -- all in a concentrated
"DROP" form that is simply applied under the tongue. The Fuse
Science technology is designed to accelerate conveyance of
medicines or nutrients relative to traditional pills and liquids
and can enhance how consumers receive these products. Information
about Fuse Science is available online at www.fusescience.com and
www.poweredbyfuse.com or by calling 305-503-FUSE (3873).
For Fuse Science news as it happens, follow us on Twitter:
https://twitter.com/fuse_science
Like Us on Facebook: https://www.facebook.com/FuseScience
Sign up for Fuse Science news updates here:
http://ir.stockpr.com/fusescience/email-alerts
For more information: Fuse Science, Inc. Investor Relations Tel:
(305) 503-3873, Ext. 2 Email: ir@fusescience.com To schedule an
interview: Gus DeQuesada Michelsen Advertising Tel: (786) 488-7138
Email: prnews@michelsenadvertising.com
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