NEW YORK, March 11, 2014 /PRNewswire/ -- Soma is pleased to
announce the launch of their new Breathe Beautifully Bra
Collection, with breakthrough airflow technology that breathes and
supports. These bras are brilliantly engineered to provide support
and concealment while being breathable and wickable.
"These bras keep you beautifully cool! After years of extensive
customer research, I am thrilled to introduce this innovative and
supportive bra collection. I know it will change women's lives for
the beautiful," says Laurie Van
Brunt, Soma President.
Highlights of the Breathe Beautifully Collection include:
- Breathable contour underwire cups with airflow
technology
- 56% more airflow*
- Breathable and wickable with exclusive no show
concealment
- Retails for $50.00
- Available in Full Coverage, Sizes 34-36B-DDD; 38C-DDD;
40C-DD
- Available in Demi, Sizes 32-36A-DD; 38B-D
- Nylon/spandex, hand washable
- Available in ivory, light nude, soft tan, black, pale jade
and lakeshore
*In an independent test against five national brands' bras of
similar support and cup construction, Breathe Beautifully proved to
allow on average 56% more airflow.
Soma knows that Beautiful Begins Underneath®. Home of the
warmest personal service, Soma embraces women with luxuriously soft
fabrics, innovative fashion, and an always perfect fit. Each Soma
associate is a trained Bra Fit Expert, able to make women look and
feel beautiful in a boutique environment. Soma carries 41 bra sizes
from 32A-44G.
About Soma Intimates (Soma):
The Soma brand, which
began operations in 2004, offers beautiful and sensual lingerie,
loungewear and beauty products.
Soma Intimates currently operates over 250 boutiques. Soma
publishes its own catalog coinciding with key shopping periods and
sells direct-to-consumer at www.soma.com.
Logo:
http://photos.prnewswire.com/prnh/20140311/FL80606LOGO-a
Photo: http://photos.prnewswire.com/prnh/20140311/FL80606-b
SOURCE Soma Intimates