Local Corporation Launches Where-to-Buy Solution for Manufacturers Powered by Krillion®
March 11 2014 - 7:30AM
Business Wire
Delivers Dynamic, Location-Based Product
Shopping Experience for Brands
Local Corporation (NASDAQ: LOCM), a leading local advertising
and technology company, today announced the launch of its new
Where-to-Buy solution for manufacturers, powered by the company’s
enterprise-ready Krillion® local shopping platform.
The new Where-to-Buy solution enables product manufacturers of
all sizes to drive more sales by connecting shoppers engaged in
online pre-purchase research directly with preferred local
retailers. The solution is easy to implement and available to
thousands of consumer brands maintained in the Krillion data
index.
The full-featured solution leverages Krillion’s localization
engine to provide location-based product, brand and store-level
information to consumers through a turn-key JavaScript® integration
on manufacturer product detail pages. Unlike other solutions of its
kind, Local Corporation’s Where-to-Buy solution delivers dynamic
pricing and real-time stock availability.
Features for manufacturers include:
- Responsive design for mobile and
desktop
- Real-time stock availability
checks
- Dynamic pricing updates
- Rich store-level details, including
hours and maps
- On-demand regional traffic
reporting
Where-to-Buy is also offered as a customized API solution via
data license allowing manufacturers to drive shoppers to retailers
through their brand’s website, mobile sites and apps, social
channels and rich media ads.
“Product shopping research via smartphone grew to 73 percent in
20131. Manufacturers need to take advantage of this behavior and
deliver the critical product data that mobile shoppers rely on
along the path to purchase,” said Michael Sawtell, president and
COO, Local Corporation.
“Manufacturers are continually looking for new ways to drive
sales from their brand websites,” added Sawtell. “Our Where-to-Buy
solution makes it easy for shoppers to find and buy products from
local retailers, greatly increasing their brand exposure and
driving more purchases both online and offline.”
Krillion’s local shopping platform aggregates dynamic, national
and regional retail shopping content, from approximately 120,000
store locations covering 90 percent of the top 100 national
retailers, representing nearly 3 million localized products. The
company will be showcasing its new Where-to-Buy solution and other
exciting initiatives at ad:tech San Francisco (booth #2418), March
26-27, 2014.
For more information on the Where-to-Buy solution, visit:
http://about.krillion.com/Manufacturers.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading local advertising
and technology company that connects businesses with approximately
a million online and mobile consumers each day using a variety of
innovative digital advertising products. For more information,
visit: http://www.localcorporation.com.
1 Local Corporation and the e-tailing group, September 2013
JavaScript is a trademark or registered trademark of Oracle in
the U.S. and other countries.
Forward Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements. Key risks are described in the
filings we make with the U.S. Securities and Exchange Commission.
The forward-looking statements in this release speak only as of the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless
otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company. Traffic and
our monetization of that traffic combine to determine our revenues
for any given period. Our traffic volume alone for a period should
not be viewed as demonstrative of our financial results for such
period.
Investor Relations and Media Relations:Local
CorporationCameron Triebwasser,
949-789-5223ctriebwasser@local.com
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