STAMFORD, Conn., March 4, 2014 /PRNewswire/ -- Today, Saffron
Road™ is introducing a new line of frozen meals and tacos inspired
by traditional Korean cuisine, making the packaged food brand of
American Halal Co. one of the first to bring Korean frozen entrees
to the all-natural premium category.
The launch comes as part of the brand's commitment to bringing
globally-inspired cuisine to Americans. Like all Saffron Road
products, the frozen entrees and tacos were created with the utmost
commitment to authenticity, quality and taste and capitalize on the
growing popularity of ethnic flavors in the U.S.
"Saffron Road understands the desire for authentic world cuisine
that captures cultural tastes and encourages culinary exploration,"
says Adnan Durrani, founder and CEO
of Saffron Road. "Our new Korean products will excite taste buds
and fulfill Americans' appetite for high-quality food they can
trust and feel good about."
The frozen meals, including Beef Bulgogi, Bibimbop with Beef,
Gochujang Chicken and Bibimbop with Tofu, are influenced by
traditional Korean recipes and boast high-quality ingredients
consistent with Saffron Road's standards of excellence. Two dishes
use pasture-raised beef with no artificial hormones, marking the
brand's first time introducing beef products. The third dish uses
vegetarian-fed and humanely-raised chicken, and the fourth – a
vegan option – uses organic tofu. Other key flavors include a
Gochujang sauce, which adds an intriguing blend of sweet, sour and
spice to each bite, and a Bulgogi sauce, which combines a sweet,
smoky taste with the punchiness of ginger and garlic. The line also
incorporates a fruity, flavorful red pepper from Korea.
"Saffron Road's new Korean-style products are American cuisine
at its best – each dish forges together diverse international
flavors, spices and sauces from different corners of the globe to
make something truly memorable and uniquely American," says
Jack Acree, Executive Vice President
of Saffron Road.
The frozen tacos, including a Korean-style chicken taco and a
Korean tofu taco, pack colorful vegetables and a homemade slaw into
an organic corn tortilla. Both come in a striking taco truck-shaped
package revealing their street food roots.
The Korean entrees and tacos are halal-certified and certified
gluten-free. Consumers can find them in the frozen aisle
exclusively at Whole Foods Market® (NasdaqGS: WFM) nationwide for
the suggested retail price of $5.99
and $3.99,
respectively.
"Whole Foods Market has been working with Saffron Road for a
while to develop great tasting products that not only meet halal
dietary needs, but are also tasty enough for everyone to enjoy,"
says Dwight Richmond, Whole Foods
Market global grocery purchasing coordinator. "We are always
looking to offer our shoppers fresh flavors and new products they
simply can't find anywhere else, and Saffron Roads' frozen tacos
and entrees certainly fit the bill."
For more information about Saffron Road's new Korean products,
please visit saffronroadfood.com. You can also follow the brand on
Facebook at facebook.com/saffronroadfood, on Twitter at
twitter.com/saffronroadfood or on Pinterest at
pinterest.com/saffronroadfood.
About Saffron Road
American Halal Co. markets All
Natural, Antibiotic Free, or Organic Halal Certified food products
under its wholly owned Saffron Road brand which are available in
8,000 stores nationwide. Saffron Road's mission is to offer All
Natural Halal Certified and Gluten Free foods, which are also
holistic, sustainably farmed, and antibiotic free. Saffron
Road's products are sourced from livestock which is fed only 100%
vegetarian feed and are humanely treated. All of Saffron Road's
Products are Halal Certified by the Islamic Food and Nutrition
Council of America (IFANCA) and are the only premium, Halal
Certified and All Natural brand available in grocery markets
nationwide in USA.
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SOURCE Saffron Road