Pulse Sponsors Roth Bike Ride Honoring Duane Roth, Benefitting Challenged Athletes Foundation; Investor Presentation and Webcast Scheduled for March 11 at 1 p.m. PST

DENVER, CO--(Marketwired - Feb 27, 2014) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonades and Coconut Waters, today announced that Bob Yates, chief executive officer, will present at the 26th Annual Roth Conference on Tuesday, March 11, 2014 at 1 p.m. PST. The conference will take place at The Ritz-Carlton in Dana Point, Calif.

A live webcast of the presentation will be available in the "Investors" section of Pulse's website at http://www.pulsebeverage.com/investors. A replay of the presentation will be archived on the site for 30 days.

Additionally, Pulse is sponsoring and providing beverages at the Roth Bike Ride on Sunday, March 9, honoring Duane Roth and benefitting the Challenged Athletes Foundation. For information about participating in the ride, please email rothride@bikereligion.com, or call John Tzinberg (855) 433-8806.

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages. Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with a high-quality, healthy alternative at a reasonable price. For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev

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Investor Contacts: PondelWilkinson Evan Pondel investors@pulsebeverage.com (310) 279-5980 Media Contacts: PondelWilkinson George Medici gmedici@pondel.com (310) 279-5968