Beanstock Media Leverages Adaptive Media's Proprietary Ad-Serving Platform to Power Mobile Business
February 25 2014 - 6:45AM
Marketwired
Beanstock Media Leverages Adaptive Media's Proprietary Ad-Serving
Platform to Power Mobile Business
Adaptive Media's Platform Will Power Beanstock's Mobile Ad
Supply to Increase Monetization, Optimization, and Scalability in
Accelerating Mobile Advertising Market
IRVINE, CA--(Marketwired - Feb 25, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, today announced a partnership with
Beanstock Media. (http://www.beanstock.com) The partnership will
enable Beanstock to leverage Adaptive's proprietary mobile
ad-serving platform, Ember, designed to enhance mobile monetization
efforts, increase optimization, and boost scalability for its
partners.
Beanstock Media operates a premium Publisher Trading Desk (PTD)
and manages private ad exchanges for an exclusive set of
high-quality publishers, supporting all forms of display
advertising. Today's news comes on the heels of Adaptive's recent
announcement highlighting the launch of its proprietary mobile
ad-serving platform, Ember Mobile.
Adaptive Media's Ember platform is a Real-Time Bidding (RTB)
system that leverages machine learning algorithms paired with
contextual and semantic engines to bring more transparency to
online advertising placements. Its mobile capabilities include more
customization and flexibility for clients and the ability to offer
improved services, such as dedicated assessment of client goals to
match demand and supply with top players in the digital space as
well as ad optimization to ensure higher performance and
click-through rates (CTRs).
"We're able to monetize Beanstock's entire mobile supply through
our premium demand stack," said Meghan O'Holleran, Adaptive Media's
VP of Mobile. "Our platform also ensures we're providing
optimization and higher CPMs and fill rates, filtering, and price
floors."
"Adaptive Media has the technology and capability to ensure that
our premium publishers have the right experience and maximum
yield," said Jim Waltz, CEO of Beanstock Media. "They have become a
perfect solution for our mobile team."
Adaptive Media CEO Qayed Shareef expressed his excitement about
powering Beanstock's mobile monetization efforts and pointed to
Twitter's $350 Million acquisition of MoPub and Millennial Media's
$200MM purchase of JumpTap as indications of the mobile advertising
market opportunity. Commenting on Adaptive's handling of mobile
traffic across Beanstock's premium properties such as Ask.com,
ChristianMingle, Dictionary.com, MeetMe, Slacker, TheDailyBeast,
and ZipRealty, Shareef said, "Our list of premium properties will
continue to expand as we demonstrate to our partners across the
industry our ability to optimize and deliver scalable results in
the digital space."
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
ABOUT BEANSTOCK MEDIA
Beanstock Media (http://www.beanstock.com) is the world's first
premium Publisher Trading Desk. Beanstock's Helix™ platform is
a cloud based yield management system that aggregates demand from
every available source simultaneously to ensure maximum yield for
its publishers. Beanstock Media represents over 400 publishers,
including top ranked comScore properties and connects with
thousands of advertisers and hundreds of Demand-Side-Platforms
(DSP), trading desks, ad exchanges and ad networks to maximize ad
revenue for its publishers. Beanstock Media has offices in San
Francisco, Los Angeles, New York, Denver, Seattle, Washington D.C.
and Chicago. Connect with Beanstock on Twitter at
@Beanstockmedia or Facebook at
https://www.facebook.com/BeanstockMedia.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contacts: Adaptive
Medias Publicity Contact: Mike Sprouse President & CEO
Sprouse Marketing Group Phone: (312) 396-4106 Email:
mike@sprousemarketing.com Adaptive Medias Investor
Contact: Kevin Fickle President Nuwa Group LLC Phone: (925)
330-8315 Email: kevin@nuwagroup.com
Adaptive Medias (CE) (USOTC:ADTM)
Historical Stock Chart
From Mar 2024 to Apr 2024
Adaptive Medias (CE) (USOTC:ADTM)
Historical Stock Chart
From Apr 2023 to Apr 2024