LaserLock Technologies Files for Patent Enabling Mobile Phones With Anti-Counterfeiting and Track & Trace Technology
February 24 2014 - 11:20AM
Marketwired
LaserLock Technologies Files for Patent Enabling Mobile Phones With
Anti-Counterfeiting and Track & Trace Technology
WASHINGTON, DC--(Marketwired - Feb 24, 2014) - LaserLock
Technologies, Inc. (OTCQB: LLTI), a global leader in authenticating
products and people today announced it has filed a full patent
application for a Characteristic Verification System (CVS)
enabling smart phones to simultaneously identify counterfeit
products and protect against identity fraud. The company had
previously filed for a provisional patent one year to the day on
February 20, 2013. The CVS is a groundbreaking technology that sets
a new standard in brand protection by combining LaserLock's proven
product authentication expertise with its simple and secure
VerifyMe™ human authentication technology.
Acquired by LaserLock Technologies in December 2012, VerifyMe™
is a biometric verification system that replaces antiquated systems
of passwords and PINS and utilized multiple factors of
authentication to quickly and securely authenticate human beings.
Within the CVS, it can also uniquely serialize individual products
allowing complete verification of provenance, pedigree and
movement. The new solution benefits from the near ubiquitous
penetration of smart phones with integrated cameras and artificial
light sources to create advanced inspection tools that can be made
available at no additional cost.
"We are thrilled to be converting CVS to full patent status, as
the technology is uniquely suited to provide more secure and more
efficient authentication technology along supply chains," said Neil
Alpert, CEO of LaserLock Technologies. "Since filing for the
provisional patent last year, the vulnerabilities in supply chains
across many industries are becoming more apparent every day."
The Characteristic Verification System utilizes technologies
present in virtually all smartphones to capture both overt and
covert anti-counterfeiting measures on any given product, as well
as to verify the identity of the person performing that action. Its
applications range from protecting the most complex and sensitive
supply chains to protecting the integrity of high-value retail
goods. It allows companies and governments to track products along
their supply chain and verify the identity of all who come in
contact with them. When applied to high-value retail goods such as
consumer electronics and luxury fashion items, the system can
provide both consumers with the peace of mind that they are
purchasing a genuine products and companies with valuable data on
their customers and their purchasing habits.
For more information on LaserLock Technologies' full offering of
products, please visit www.laserlocktech.com.
For more information on VerifyMe™, please visit
www.verifyme.com.
ABOUT LASERLOCK TECHNOLOGIES,
INC.
LaserLock is a high-tech
solutions company in the field of authenticating products and
people. It offers state of the art solutions to combat
counterfeiting and identity fraud for governments, health care
providers, the gaming industry, the financial services industry and
high-end retailers.
To learn more, visit us at
www.laserlocktech.com or follow us on Twitter @LaserLockTech.
For media inquiries: Ann-Marie Clements 703.584.5641 Email
Contact For investor relations: Email Contact