Youth Payments Technology Recognized for Innovation and Game-Changing Solution for Mobile

Virtual Piggy, Inc.(OTCQB:VPIG), provider of innovative safe youth payments technology, Oink, today announced that it was recognized as the Most Innovative SIIA NextGen company for Mobile.

SIIA’s NextGen program provides exposure to early-stage companies delivering game-changing solutions. The program aims to bring awareness to 6 verticals: Mobile, Social, Big Data, Security, Healthcare, and Financial Services. Nominating companies were judged by a group of industry experts who determined the Most Innovative, Most Disruptive and overall NextGen winner of the category.

Oink is the only payment technology designed to allow retailers and game publishers to reach under 21 consumers in a safe, legal and effective manner compliant with the FTC and other international regulations. The award-winning technology serves as a digital family wallet that is available online or via mobile and allows safe, secure transactions all within parental controls.

“We’re thrilled to be named Most Innovative in Mobile by the SIIA,” said Jo Webber, CEO and Founder at Oink. “Teens are the mobile-first generation, and this is the first payments solution custom-tailored for their needs."

“Much of the discussion about market disruption has focused on large, brand name businesses, but there is tremendous innovation taking place at companies that get little attention,” said Rhianna Collier, Vice President of the Software Division at SIIA. “NextGen companies—chosen by a Selection Committee comprised of M&A, VC and advisory executives—are young businesses that offer cutting-edge software and services.”

About Virtual Piggy, Inc.

Virtual Piggy is the provider of Oink, the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

About SIIA

SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. Information technology (IT) and software security are critical issues to SIIA’s members, many of whom strive to develop safe, secure and state-of the-art products that effectively serve their commercial and government customers alike, while protecting their intellectual property.

The Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. Through the division, executives of member companies meet to brainstorm, collaborate, and discuss the industry's latest challenges. The division's many programs offer excellent vehicles for companies to develop partnerships, boost their profile, and gain strategic insight on key issues. To learn more, visit http://www.siia.net/software.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

US:Public RelationsSarah Hall ProductionsJenna Guarneri, 212-529-1598Jenna@SHPNY.comorInvestor RelationsInvestor AwarenessTony Schor, 847-945-2222 ext. 221tony@investorawareness.comorUK:Suzanne Noble, +44 7957 371840snoble@virtualpiggy.comorSIIA Communications:Laura Greenback, 202-789-4461lgreenback@siia.net

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