Yappn Bolsters Real Time Multilingual Amplification & Revenue
Program with Key Appointments to Senior Leadership Team
NEW YORK, NEW YORK--(Marketwired - Feb 18, 2014) - Yappn
(OTCQB:YPPN), the real-time multilingual amplification company that
allows brands to instantly communicate, conduct eCommerce, and
provide support in almost 70 languages, has appointed Mr. David
Bercovitch as Chief Operating Officer, and Mr. Nathan Brandt as
Head of Business Development. Both senior team members immediately
join the Company.
Yappn focuses its energies in the global language services
market which is a highly active and addressable market. According
to the Common Sense Advisory, an independent research firm founded
in 2001 that annually publishes a report on the global language
services market, the addressable global language services market,
made up primarily of traditional translation services reached
revenues of $33.5 Billion in 2012, with expected growth to over $47
Billion by 2015.
As Chief Operating Officer, Mr. Bercovitch joins CEO and Founder
David Lucatch and CFO Craig McCannell, along with Mr. Brandt, Head
of Business Development to lead Yappn's fundamental revenue growth
through a system of best business practices to establish the
Company as a market leader in language services. Yappn disrupts the
current approach of language globalization by presenting a new
business vertical and patent-pending set of services, replacing the
traditional language services model that has been implemented on a
delayed and static basis, which curtails a brand's ability to offer
immediate and sustainable global presence without the addition of
major resources.
Yappn has created and deployed a dynamic platform creating the
industry vertical of "Real Time Multilingual Amplification" using
proprietary and patent pending cloud based technologies to adapt
messaging, commerce and support on a global scale instantly, with
high fidelity and respect for the customer. This platform increases
efficiencies worldwide providing brands with the tools to engage a
global audience in any business sector on demand through licensing
of Yappn's highly cost effective technology, professional services
and library of platform deliverables.
David Bercovitch - Chief
Operating Officer
Mr. David Bercovitch is a serial entrepreneur who has spent the
majority of his career building, leading as its Co-CEO and CFO and
selling Thoughtcorp, a successful Computer Consulting business. At
the time of its acquisition, Thoughtcorp was a highly profitable
enterprise achieving an average annual growth rate of approximately
15% with over 120 staff members and annual sales of approximately
$17M. Thoughtcorp offered a range of professional services,
including custom application development, business intelligence,
data warehousing, and Agile consulting.
Prior to Thoughtcorp, Mr. Bercovitch had postings at Cognos, the
Business Intelligence company acquired by IBM in 2008 and
ACNielsen, spending 5 years selling and servicing, both in sales
and management, custom built data analytics tools to the Consumer
Packaged Goods industry. ACNielsen had arguably one of the first
Business Intelligence and Multi-Dimensional database tools on the
market.
David holds a Bachelor of Commerce degree from McGill University
where he graduated with distinction, and a Master of Business
Administration from York University where he graduated with
honors.
"David's business successes, insight and knowledge of
technology, business process and leadership make him ideal for
senior leadership at Yappn," said Mr. David Lucatch, CEO and
Founder of Yappn. "David originally came to Yappn as an investor
and has developed key relationships with the management team,
allowing him to immediately establish a working rapport and
accelerate Yappn's mandate of Real Time Multilingual Amplification
and fundamental revenue growth."
Nathan Brandt - Head of
Business Development
Mr. Nathan Brandt will lead Yappn's business development
program, focusing on the integration of Yappn's suite of
amplification of brand messaging, commerce and support programs
through licensing and revenue driven eCommerce solutions.
Mr. Brandt has built his career as a business development leader
specializing in implementing new technologies to enhance the
"customer experience", spending the last 15 years working in
Australia, Europe, and the United States. Over the past 5 years in
the US, Mr. Brandt has been predominately stationed within the
e-commerce industry focused on the fashion and action sports
industries.
As a consultant with Saturdays Surf NYC, Nathan set up their
e-commerce and stand-alone store within NYC. Within the first 12
months, they were named the hottest new brand in the US by GQ and
expanded the business to two stand-alone stores in Japan and two in
NYC. The brand is now considered one of the top brands in NY and
their store on Crosby is hailed as a destination store for all
things "cool".
Subsequently, Nathan was at Karmaloop Inc., widely considered
the largest and best street wear e-retailer in the world with an
e-commerce presence that currently has revenue approaching $200 USD
Million per year. Nathan's role during his multi-year tenure
included establishing their offices in New York, building out
Advertising sales, growing the Business development and managing a
Production Team of over 45 people working with companies such as,
Viacom, Hasbro, Universal, and Warner Bros; as well as prestigious
individuals such as Pharrell, Jay Z, Jeremy Scott, and a host of
other top influencers.
During the past year prior to joining the Yappn team, Nathan has
been working for a Los Angeles Based start-up NuORDER leading their
access to business within the street wear and action sports
industry successfully developing over $5 million dollars in active
business through streamlining clients business processes and
increasing their sales and exposure programs.
"A true business professional, Nathan has already hit the ground
running, having identified and engaged with a number of key brands
to enable them to optimize their global customer experience by
adding Yappn's real time brand amplification programs," commented
Mr. Lucatch. "Nathan's road map for success and revenue goals are
being adopted by the whole company as Yappn's focus is to build
industry vertical leadership and fundamental revenue growth."
Follow Yappn on Twitter @yappncorp and Yappn on Facebook.
About Yappn Corp.
Yappn Corp. (OTCQB:YPPN) is a real-time multilingual services
company that amplifies brand messaging, helps conduct commerce and
provides customer support by globalizing these experiences with its
proprietary approach to language.
Through its Real Time Multilingual Amplification platform, Yappn
eliminates the language barrier, allowing the free flow
communications in almost 70 languages.
Yappn has developed cost effective unique and proprietary
technology tools and services that create dynamic solutions that
enhance a brands messaging, media, eCommerce and support
platforms.
Yappn also provides complementary programming for Twitter,
Facebook, YouTube, Instagram, Flickr, Pinterest and Tumblr.
Intertainment Media Inc.
(TSX-VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) has a controlling
interest in Yappn Corp.
For more information, please visit
http://corporate.yappn.com/.
Legal Notice and Safe Harbor Statement
This press release contains "forward-looking statements" within
the meaning of Section 21E of the Securities Exchange Act of 1934.
All statements, other than statements of historical fact, and those
preceded by or that include the words "believes", "expects",
"given", "targets", "intends", "anticipates", "plans", "projects",
"forecasts" or similar expressions, are "forward-looking
statements". Although Yappn Corp.'s management believes that such
forward-looking statements are reasonable, it cannot guarantee that
such expectations are, or will be, correct. These forward-looking
statements involve a number of risks and uncertainties, which could
cause the Company's future results to differ materially from those
anticipated. Additional information regarding the factors that may
cause actual results to differ materially from these
forward-looking statements is available in the Company's filings
with the SEC including the Current Report on Form 8-K filed on
April 3, 2013 and each subsequently filed Quarterly Report on Form
10-Q and Current Report on Form 8-K. The Company assumes no
obligation to update any of the information contained or referenced
in this press release.
Corporate Contact:David Lucatch, CEO - Yappn
Corp.info@yappn.com
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