LOS ANGELES, Feb. 13, 2014 /PRNewswire/ -- Drinks
Americas (OTC: DKAM; "Drinks Americas" or the "Company"), the
exclusive United States broker for
leading premium authentic Mexican beers currently present in over
32 states, today issued an industry and company update, commenting
on market and sector growth, business progress made in 2013, and
growth plans for 2014.
(Logo: http://photos.prnewswire.com/prnh/20131203/NY26893)
Craft brewing niche, over the past few years, has made
tremendous strides in securing an increasingly competitive and
lasting position within the nation's beer market. According to the
Industry, the 2012 growth of the craft brewing industry was
recorded at 15% by volume and 17% by dollars, compared to 2011
growth of 13% by volume and 15% by dollars. Overall U.S. beer sales
and imported beer sales were up an estimated 0.9% and 1.0% by
volume in 2012, respectively. 2012 craft brewing sales
represented 6.5% by volume and 10.2% by dollars. Craft brewer
retail dollar value in 2012 was an estimated $11.9 billion.
While the Pacific Northwest and California have been the first to welcome and
support craft brewing, the craze is catching on across the nation,
in towns big and small. Drinks Americas is the first and exclusive
provider of authentic Mexican craft beer to this budding and
thirsty market. Recently its Day of the Dead craft beer line was
featured on the cover of top travel and culinary magazine SAVUER
and listed in the Top 100 of the hottest worldwide brands.
In the past six months, the Company has focused its investment
and sales efforts into introducing its premium authentic Mexican
Day of the Dead craft beer line to this emerging U.S. market. In
the last six months, the Company effectively penetrated 32
markets/states and achieved 20% market penetration. With 60,000
cases of Day of the Dead sold in the second half of 2013, Drinks
Americas expects to sell 180,000 cases in 2014.
Joseph Belli, VP of Sales for Day
of the Dead craft beer, commented, "In order to achieve its 2014
forecasted sales, Drinks Americas must further penetrate its 32
current markets, expand our distributor and retail network. Also on
the agenda is the expansion of Mexican Day of the Dead into new and
opportunistic markets such as Texas and California, which represents 30% of the
American craft beer market and the continued expansion of brewery
Cerveceria Mexicana."
On the subject of its other premium Mexican beers, Timothy Owens, CEO of Drinks
Americas, stated, "With the exceptional success seen in the
launch of the entire line of Day of the Dead craft beer in 2013 and
expected success in 2014, the Company is exploring ways to repeat
the recipe with its other brands starting with Mexicali, its brand of Mexican light and dark
beer that dates back to 1923. Being that Mexico is birthplace of chocolate, in
commemoration, Drinks Americas and Mexicali will be launching its new flavor
Chocolate Stout in October 2014."
Mr. Owens added, "The Company is confident that creative and
promotional marketing across social media, within restaurants via
menu placement and through promotional events such as beer tastings
and trade shows, will aid in our efforts to grow each of our
Mexican beer brands into leading brands throughout the nation. In
addition, continued recognition of premium Day of the Dead craft
beer by well-respected international culinary critics, such as
SAVEUR magazine, who recently named it 34 out of 100 hottest
worldwide brands, is something Drinks Americas remains focused on
pursuing."
About Drinks Americas Holdings
Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading premium
authentic Mexican beers currently present in over 32 states. The
Company is on target to be the leading broker for Mexican beers in
each state in which it operates. Drinks Americas' leading premium
authentic Mexican beer brands include specialty Day of the Dead
Craft Beer, Mexicali™, Rio Bravo™, Red Pig™ and Chili Beer™, which
are all brewed in Mexico's third
largest brewery, Cerveceria Mexicana, utilizing state of the art
processes, fermentation and aging systems. Drinks Americas' brands
continue to forge strong connections with consumers through some of
the largest retailers and restaurants in the country. The Company
is headquartered in Los Angeles,
CA and trades under the ticker symbol "DKAM."
Except for the historical information contained herein, the
matters set forth in this release, including the description of the
company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
company's need to raise substantial additional capital to proceed
with its business, risks associated with competitors, and other
risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The
company disclaims any intent or obligation to update these
forward-looking statements.
Investor Relations: 866-501-6582
Email:
Lauren@ChooseWindmill.com
SOURCE Drinks Americas