NEW YORK, Feb. 11, 2014 /PRNewswire/ -- KonaRed Corp (OTCQB: KRED) brings the health and wellness properties of the coffee fruit (the shell that surrounds the coffee bean) to the market. KonaRed has developed an innovative, process that produces antioxidant-packed extracts and powders from the coffee fruit which are used in its antioxidant juices, organic green teas, and on-the-go packs, as well as ingredients which can be added to food, beverages, and nutritional products.

In a press release dated February 6th, KRED announced a purchase agreement with Lincoln Park Capital Fund, LLC ("LPC"), a Chicago-based institutional investor, whereby LPC committed to invest, at KRED's sole option, up to $12 million of equity capital over the term of the Purchase Agreement:

During the 30-month term of the Purchase Agreement the Company, at its sole discretion, has the right to sell to LPC up to $12 million of its common stock, in amounts as described in the Purchase Agreement and subject to certain conditions, which include the effectiveness of a registration statement with the U.S. Securities and Exchange Commission (the "SEC") registering the sale of the shares that may be issued to LPC. The Company controls the timing and amount of any future investment and LPC is obligated to make purchases, if and when the Company elects in accordance with the Purchase Agreement.

There are no upper limits to the price LPC may pay to purchase KonaRed common stock and the purchase price of the shares related to any future investments will be based on the prevailing market prices of the Company's shares immediately preceding the notice of sale to LPC. LPC has agreed not to cause or engage in any manner whatsoever, any direct or indirect short selling or hedging of the Company's shares of common stock. In consideration for entering into the Purchase Agreement, the Company has issued shares of common stock to LPC as a commitment fee. From the commencement date as set out in the Purchase Agreement, the Purchase Agreement may be terminated by the Company at any time, at its sole discretion, without any monetary cost.

Where will the benefit from the LPC purchase agreement fall? Will it be KRED, LPC, investors, or all of the above? Find out by reading the report at the following link: http://bit.ly/KREDAnalystReport

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