ROCHESTER, N.Y., Feb. 10, 2014 /PRNewswire/ -- Document
Security Systems, Inc. ("DSS") (NYSE MKT: DSS), a leading developer
and integrator of security technologies, announced today that DSS's
AuthentiSuiteTM anti-counterfeit solutions were featured
on the Fox News Network's show Fox & Friends.
Jeff Ronaldi, Chief Executive
Officer of Document Security Systems, provided Fox viewers
nationwide with a live demonstration of both
AuthentiGuard®, DSS's smartphone-based solution to
prevent and detect counterfeit product packaging and labels, and
AuthentiSiteTM, DSS's app to detect fraudulent and
counterfeit websites. The segment, which can be viewed on
www.AuthentiGuard.com, outlines the potential pitfalls of shopping
for deals on Valentine's Day and
illustrates how DSS's technology can be used to provide consumers
with peace of mind.
Ronaldi, stated, "We thank the cast and crew of Fox &
Friends for the opportunity to show how our technology can be
used to protect consumers from counterfeits. Sales of
counterfeit products are, by many estimates, over 5% of all global
trade today. Our technology provides a new tool for Brand Owners
everywhere to protect consumers from bad actors selling inferior
and sometimes dangerous products."
While consumers are largely aware that fraudulent websites and
counterfeit products exist, it is often difficult to verify if a
website is an authorized retailer of a branded product or to
confirm a product's authenticity once it is received. According to
a recent online survey conducted by Harris Poll on behalf of
Document Security Systems among US smartphone users (ages 18+),
- 57% report that they or someone they know has received
merchandise that did not match the product description.
- 54% of smartphone owners report that they have decided against
making an online purchase due to a concern DSS is capable of
addressing such as; not knowing if the seller was "for
real"/legitimate, they have never heard of the seller, worried the
product they were looking at might be counterfeit or they didn't
know how to make sure the product they thought they were buying was
the product they would receive.
- Roughly half of all smartphone owners say they would be much or
somewhat more likely to shop online for electronics (55%), apparel
(48%) or Luxury/Fashion items (47%) if there were a one-step way to
verify that merchandise is legitimate when making an online
purchase.
DSS's AuthentiSuite solution is designed to fill the need
for consumers with a one-step process that allows them to shop
online without fear of counterfeit or fraud. Using the
AuthentiSuite smart phone app, the consumer simply scans a mark on
the website, prior to making a purchase, to verify that the site is
legitimate. Then when the consumer receives a package, they can
scan a mark on a product's packaging to verify that what was sent
was authentic.
AuthentiSite has been endorsed by Brides Magazine in the fashion
and apparel industry and DSS's AuthentiGuard product has been
endorsed by NADDI (National Association of Drug Diversion
Investigators) in the pharmaceutical industry.
To learn more about how to identify counterfeit websites and
product, as well as see additional products from Brand Owners that
have recognized the value of AuthentiSuite technologies, visit
www.AuthentiGuard.com.
Click here to view the video of DSS's appearance on Fox &
Friends.
http://www.authentiguard.com/contactff.html
Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of
Document Security Systems, Inc. from January
2-8, 2014 among 1,015 U.S. smartphone owners ages 18 and
older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting
variables, please call the DSS Corporate Office at 585-325-3610
About DSS (Document Security Systems, Inc.)
Document Security Systems, Inc.'s (NYSE MKT: DSS) products and
solutions are used by governments, corporations and financial
institutions to defeat fraud and to protect brands and digital
information from the expanding world-wide counterfeiting
problem.
DSS continually invests in technology to meet the ever-changing
security needs of its clients and implements these patented
solutions through the Company's operating groups.
DSS Technology Management, Inc. ("DSS TM"), a wholly-owned
subsidiary of Document Security Systems, Inc. ("DSS" or "Company"),
provides strategy for DSS's IP portfolio, as well as legal
expertise and investment capital for pioneering
inventions.
DSS provides counterfeit deterrence and authentication
technology coupled with licensing and IP monetization solutions.
When implemented, DSS technologies help ensure the authenticity of
both digital and physical financial instruments, identification
documents, sensitive publications, brand packaging and
websites.
For more information on the AuthentiGuard Suite, please visit
www.AuthentiGuard.com.
For more information on DSS and its subsidiaries, please visit
www.DSSsecure.com.
Follow DSS on Facebook, click HERE.
For more information:
Investor Relations
Document Security Systems
(585) 325-3610
Email: IR@DSSsecure.com
Forward Looking Statements
Forward-looking statements that may be contained in this press
release, including, without limitation, statements related to the
Company's plans, strategies, objectives, expectations, potential
value, intentions and adequacy of resources, are made pursuant to
the safe harbor provisions of the Private Securities Litigation
Reform Act and contain words such as "believes", "anticipates",
"expects", "plans", "intends" and similar words and phrases. These
forward-looking statements are subject to risks and uncertainties
that could cause actual results to differ materially from the
results projected in any forward-looking statement. In addition to
the factors specifically noted in the forward-looking statements,
other important factors, risks and uncertainties that could result
in those differences include, but are not limited to, those
disclosed in the "Risk Factors" section of the Company's Quarterly
Report on Form 10-Q for the quarter ended September 30, 2013, filed with the Securities and
Exchange Commission on November 13,
2013. Forward-looking statements that may be contained in
this press release are being made as of the date of its release,
and the Company assumes no obligation to update the forward-looking
statements, or to update the reasons why actual results could
differ from those projected in the forward-looking statements.
SOURCE Document Security Systems, Inc.