mCig, Inc. - Grammy Award Winning DJ Swivel to Become First Brand Ambassador
February 06 2014 - 8:35AM
mCig, Inc. (OTCQB:MCIG) is very excited to announce its first brand
ambassador: Jordan Young also known as "DJ Swivel."
Jordan Young known professionally as DJ
Swivel, is a Grammy Award winning music producer, mixer,
audio engineer, and DJ. He is a prominent audio engineer best known
for working with Beyoncé as her personal recording engineer.
He has also worked with Rihanna, Jay-Z, Kanye
West, Fabolous, DJ Tiesto, Ice Cube, P Diddy, Britney Spears,
Mary J. Blige, Mariah Carey, Ashanti, Nelly, T.I., Jamie Foxx,
Whitney Houston, and Rita Ora among many others. To see the full
list please visit DJ Swivel's website here: www.djswivel.com or his
Wikipedia page here: http://en.wikipedia.org/wiki/DJ_Swivel
Jordan's greatest achievement came in 2013 when he won a Grammy
award for his work on Beyonce's song "Love On Top," which won for
best traditional R&B performance.
Jordan has officially joined the mCig, Inc. team as a brand
ambassador and consultant in charge of identifying more brands
ambassadors and other potential brand awareness opportunities.
"Whether we like it or not cannabis has always been a huge
influence on pop culture, and music specifically. With the new
trends in legalization and decriminalization, it is no longer taboo
for musicians to incorporate cannabis as part of their artistic
process and brand identity. When I first heard about the mCig
I was interested in its potential to transform this influential
sub-culture of the music industry by providing artists with a
healthier and more convenient method of consuming the plant
material of their choice. I am excited to be working with mCig on
educating and introducing musicians on the benefit. As someone that
spends a significant amount of my time in the studio, I interact
with these artists every day and know how excited they will be
about this product," said Jordan Young.
"We have spent several months looking for the right brand
ambassador. This process has been challenging as well-known
celebrities that speak to the sensibilities of our target
demographic are careful when aligning themselves with brands. We
are extremely fortunate to have been able to bring Jordan on-board
as both a brand ambassador and consultant. Producers like Jordan
are the gate keepers and will allow us to present the mCig
opportunity to even more celebrities in the music and film
industry," said Paul Rosenberg, CEO of mCig, Inc.
Non-Dilutive Transaction
As part of this transaction Mr. Paul Rosenberg mCig CEO has
committed to cancel an equal amount of his shares against any newly
issued shares to Mr. Jordan Young.
About mCig, Inc. mCig, Inc. (OTCQB:MCIG) is a technology company
focused on two long-term secular trends sweeping the globe: (1) The
decriminalization and legalization of marijuana for medicinal or
recreational purposes (2) The adoption of electronic vaporizing
cigarettes (commonly known as "eCigs") by the world's 1.2 Billion
smokers. The company manufactures and retails the mCig – the
world's most affordable vaporizer priced at only $10. Designed in
the USA – the mCig provides a superior smoking experience by
heating plant material, waxes, and oils delivering a smoother
inhalation experience. The company also owns Vapolution, Inc. which
manufactures and retails home-use vaporizers such as the Vapolution
2.0. Through its wholly owned subsidiary, VitaCig, Inc. the company
is preparing to launch the VitaCig, a $2 nicotine-free eCig that
delivers a water-vapor mixed with vitamins and natural
flavors. See more at: http://www.mCig.org/,
www.Vapolution.com, and www.VitaCig.org. The company believes that
a well regulated marijuana industry is emerging as more states
follow the lead of Washington and Colorado in legalizing marijuana.
A similar trend is developing within the eCig industry following
the first acquisition of an electronic cigarette brand (Blucigs) by
a traditional tobacco company Lorillard Inc. for $135 million
followed by another acquisition in February 2014 by Altria Group
Inc. of Green Smoke for $150 million. Wells Fargo analyst Bonnie
Herzog estimates that eCig sales may rise from $1 Billion in 2013
to $10 billion over the next three years. mCig, Inc. (OTCQB:MCIG)
has positioned itself as a first mover at the intersection of these
two trends and hopes to create shareholder value by making the mCig
one of the leading choices for electronic consumption of plant
material. - See more at:
http://www.mcig.org/investors/investor-opportunity-subpage/ Safe
Harbor Statement Any statements contained in this press release
that do not describe historical facts may constitute
forward-looking statements as that term is defined in the Private
Securities Litigation Reform Act of 1995. Any forward-looking
statements contained herein are based on current expectations, but
are subject to a number of risks and uncertainties. The factors
that could cause actual future results to differ materially from
current expectations include, but are not limited to, risks and
uncertainties relating to the Company's ability to develop, market
and sell products based on its technology; the expected benefits
and efficacy of the Company's products and technology; the
availability of substantial additional funding for the Company to
continue its operations and to conduct research and development,
and future product commercialization; and the Company's business,
research, product development, regulatory approval, marketing and
distribution plans and strategies.
CONTACT: Paul Rosenberg
CEO
(425)462-4219