Hangover Joe's "The Hangover" Recovery Shot Rings in 2014

Nation's Leading Anti-Hangover Drink to Recover New Year's Party Goers

DENVER, CO--(Marketwired - Dec 31, 2013) - Hangover Joe's (OTCQB: HJOE), the manufacturer of the nation's leading anti-hangover drink, plans to help ring in 2014 with "a shot." We will be in New Orleans this year for what is one of the biggest New Year's Eve parties in the USA! With the historic French Quarter as a drop back and the mighty Mississippi River our sampling team will be on hand passing out recovery shots. "We are not hard to find. We are in all the Walgreen stores in the French Quarter," said co-founder and Vice President of Sales Shawn Adamson. "Our Hangover Recovery Shots fly out of those Walgreen stores in Nola! We will have our people out sampling and making sure that many people will experience hangover relief come New Year's Day. We are going to start focusing on the top 50 markets in the USA for alcohol consumption in 2014 as we continue to build the brand," said Matt Veal, interim CEO for Hangover Joe's. We believe we are the leader in the functional lifestyle category of hangover recovery and the category and market continues to grow and we will focus lots of our efforts on this in 2014.

In 2014, Hangover Joe's Recovery Shots will continue to emerge as the next big beverage product. We expect to see exponential growth and even stronger public awareness of our product. We believe it's going to be a very good year as we just received a contract for 10 million bottles over the next three years to Japan. We plan to focus direction in the USA to the top cities for alcohol consumption and expand our international operations. We believe we are in the process of putting the financial challenges we had in 2013 behind us and we are looking forward to the future for the company. We believe we have a lot of exciting things happening in 2014 and we plan to make announcements about them in the near future. America will continue to Get It & Get Over It in the coming year.

Hangover Joe's is the exclusive producer of "The Hangover" Recovery Shot, and one of the nation's top selling anti-hangover recovery drink & hangover recovery product. Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, "The Hangover" Recovery Shot is the quickest way to overcome the day-after side effects of alcohol consumption. On July 25th, 2012, Hangover Joe's became a publicly traded company and is trading on the OTCBB as HJOE. For more information, visit www.hangoverjoes.com, or check us out on Facebook, YouTube and Twitter: @TheHangoverShot.

Forward-Looking Statements This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on its reports filed at www.sec.gov .

Taken the morning after and featuring a patent-pending blend of antioxidants, vitamins and herbs, "The Hangover" Recovery Shot has become a favorite choice of consumers needing fast and effective relief from alcohol consumption. Hangover Relief is Just a shot away.

Hangover Joe's can be found coast-to-coast in the U.S. at such retail outlets as 7-11, Herb's gas stations, Price Chopper, Albertson and select Bed, Bath & Beyond outlets, and Hastings Entertainment as well as many mom & pop convenience stores and liquor stores. It can also be purchased at MGM Resorts and Harrah's and over 300 locations in Las Vegas.

Contact: Hangover Joe's Holdings Corporation Info@hangoverjoes.com Ph.501-553-3796