Greenfield Farms Food Announces Carmela's Pizzeria National Franchising Program
December 17 2013 - 10:00AM
Marketwired
Greenfield Farms Food Announces Carmela's Pizzeria National
Franchising Program
WEST PALM BEACH, FL--(Marketwired - Dec 17, 2013) -
Greenfield Farms Food, Inc. ("Greenfield" or the "Company")
(OTCQB: GRAS) announced today details from its planned national
franchisee program. The Company is currently going through an
arduous selection process to bring on board a national franchising
director. The Carmela's franchising concept involves three separate
business elements including:
- A full-service dining room menu comprising a Carmela's Pizzeria
and including a limited pizza buffet and alcohol and a Sports
Grill.
- A smaller Carmela's Pizzeria with full menu dining room
including limited pizza buffet, delivery and carry-out.
- A Carmela's Pizzeria delivery and carry-out model similar to
those of the leading pizza delivery chains.
In addition, there is a Carmela's catering division as a
separate business unit that prospective franchisees may add to
build sales and profits. A Carmela's Treats walk-up window
concept may also be added providing a separate profit center
offering ice cream desserts.
The Carmela's Pizzeria management has considerable experience in
the food industry including franchised pizza and other fast-food
operations. Darren Dulsky, President and COO of Carmela's
Pizzeria, has been in the restaurant industry since 1976 and worked
for Friendly Ice Cream for 15 years as manager, training
coordinator and district manager. He also worked for 8 years
in the Sbarro pizza chain as a Senior VP of Operations where he
held management oversight for over 130 units covering 17
States. Mr. Dulsky developed the Carmela's concept and opened
the first location in 2004.
Ron Heineman, Chairman and CEO of Carmela's Pizzeria, has
investments in several service-sector companies including
restaurant concepts such as Wendy's and Frisch's Big Boy
Restaurants. Mr. Heineman was previously employed for 23 years
as VP of HR and Training with Frisch's Restaurants, Inc. operating
Big Boy, Golden Corral and other specialty restaurants including
company owned and franchised restaurants in the Midwest.
Mr. Heineman commented, "We are excited about rolling out this
national franchise concept building on the success we have built
with the current Carmela's Pizzeria brand. We have tremendous
confidence in our management team to execute the program given our
extensive experience in both the franchise pizza and fast-food
spaces."
Mr. Henry Fong, Chief Financial Officer, added, "We are going
full speed ahead with our plans to make Carmela's a super
successful national pizza franchise. The company looks forward to
providing regular updates in the coming weeks ahead."
About Carmela's
Pizzeria Carmela's presently has three Dayton, Ohio area
locations offering authentic New York style pizza with a fourth
slated to open in December 2013. Carmela's offers a full
service menu for Dine In, Carry out and Delivery as well as pizza
buffets in select stores. Carmela's has been noted in Dayton
Daily News as one of "The Best Pizzerias" in Dayton. Visit the
Carmela's website at: www.carmelasohio.com
About Greenfield Farms
Food, Inc. Greenfield is a publicly-traded nominally
capitalized company operating through its wholly-owned subsidiary
Carmela's Pizzeria CO, Inc. through the Carmela's Pizzeria Dayton
restaurant locations that include pizza buffets, alcohol service,
delivery and carry-out depending on the location; and has
previously been a limited producer and marketer of "grassfed" beef
that supplied a North Carolina based grocer.
Safe Harbor for Forward-looking Statements
This news release may contain forward-looking statements that
are made pursuant to the "safe harbor" provisions of the Private
Securities Litigation Reform Act of 1995. While these statements
are made to convey to the public the company's progress, business
opportunities and growth prospects, they are based on management's
current beliefs and assumptions as to future events. However, since
the company's operations and business prospects are always subject
to risk and uncertainties, the forward-looking events and
circumstances discussed in this news release might not occur, and
actual results could differ materially from those described,
anticipated or implied. For a more complete discussion of such
risks and uncertainties, please refer to the company's filings with
the Securities and Exchange Commission.
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