LiveWire Ergogenics, Inc. Announces First Line Extension With Entry Into Probiotics Category
December 04 2013 - 8:00AM
Marketwired
LiveWire Ergogenics, Inc. Announces First Line Extension With Entry
Into Probiotics Category
ORANGE, CA--(Marketwired - Dec 4, 2013) - LiveWire Ergogenics,
Inc. (OTCQB: LVVV) CEO Bill Hodson today announced the entry into
the probiotics category in 2014. LiveWire Ergogenics, Inc., maker
of the ultimate energy chew has created its first functional chew
line extension to capitalize on the growing immune-health industry,
Probiotics by LiveWire. Initial placement will be through J&K
Distributors in over 300 Southern California locations. Probiotics
by LiveWire will also be available to our growing distribution
network.
The American consumer is getting more health conscious and
probiotic supplements are one of the most rapidly growing
categories. Fueling the growth is the increasing concern of
consumers on preventive health care. According to a market report
published by Transparency Market Research, the probiotics market
global demand was worth $27.9 billion in 2011 and is expected to
reach $44.9 billion in 2018, growing at a CAGR of 6.8% from 2013 to
2018.
LiveWire Ergogenics, Inc. CEO Bill Hodson stated, "Probiotics
are a natural extension to our product line. Not only does our
manufacturing process provide an excellent technology to provide
healthy bacteria through a great tasting food source instead of a
pill, but also the fact that our sales force can speak with the
same retail buyer. Probiotics by LiveWire will add an additional
revenue source without cannibalizing sales of our energy chew."
Ken Kotchnik, President of J&K Distributors commented, "I've
been in the distribution business for over 30 years, and it's
important to be ahead of the trends. So when I learned how many
consumers are taking probiotics in pill form, I knew instantly that
in a chew, this market has tremendous growth
potential. LiveWire has done a great job developing the
functional chew category, and I'm excited to be on the cutting-edge
of this new industry."
Additional details of the company's business and finances can be
found as part of the Company's continuous public disclosure as a
reporting issuer with the Securities and Exchange Commission
("SEC") available at: www.sec.gov.
LiveWire Ergogenics, Inc. 3Q Report: The Company recently posted
3Q Results and can be viewed at:
http://www.otcmarkets.com/stock/LVVV/filings
About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire
Energy™ Chews LiveWire Energy™ chews are manufactured in Orange,
California by LiveWire Ergogenics Inc. Designed for consumers
with an action-packed lifestyle, LiveWire Energy™ chews are
pocket-sized, portable alternatives to bulky energy drinks or
shots. Available in seven different flavors, the Company's
grab-n-go packaging responsibly displays the amount of caffeine in
each chew, including Citrus Mango (90 mg caffeine), Pomaberry
(90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120
mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg
caffeine), and Coffee (100 mg caffeine). Facebook:
http://www.facebook.com/LiveWireEnergychews Twitter:
http://twitter.com/#!/EnergyChews LiveWire Ergogenics Inc. was
formed in 2008 and its products are available for purchase at
thousands of retail outlets nationwide or are available online at:
http://www.livewireenergy.com Investor Information visit
http://www.otcmarkets.com/stock/LVVV/quote
To the extent that statements in this press release are not
strictly historical, including statements as to revenue
projections, business strategy, outlook, objectives, future
milestones, plans, intentions, goals, future financial conditions,
future collaboration agreements, the success of the Company's
development, events conditioned on stockholder or other approval,
or otherwise as to future events, such statements are
forward-looking, and are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
The forward-looking statements contained in this release are
subject to certain risks and uncertainties that could cause actual
results to differ materially from the statements made.
INVESTOR RELATIONS CONTACT Bill Hodson LiveWire Ergogenics, Inc.
714-940-0155 Email: Email Contact
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