Applied DNA Sciences Announces Launch of SigNature(R) DNA Legally Authorized Distributor Mark
December 03 2013 - 8:30AM
Marketwired
Applied DNA Sciences Announces Launch of SigNature(R) DNA Legally
Authorized Distributor Mark
STONY BROOK, NY--(Marketwired - Dec 3, 2013) - Applied DNA
Sciences (OTCQB: APDN), (Twitter: @APDN), a provider of DNA-based
anti-counterfeiting technology and product authentication
solutions, announced today the availability of an additional
version of its SigNature® DNA mark for electronic components, for
use exclusively by authorized distributors. Each
SigNature DNA authorized distributor would be given a unique mark,
specifically identifying that authorized distributor, to be applied
to incoming components, or legacy inventory before shipment
per customer request. From that point forward, the marked
components will be absolutely identifiable as sourced from the
authorized channel.
Company officials pointed out that the new mark will enable all
participants in a supply-chain to distinguish the
authorized-sourced parts as those which are at an extremely low
risk of being counterfeit. Taken as a whole, the SigNature DNA
marking platform is a truly holistic system: able to provide tools
to monitor parts at all levels of risk as they arrive at different
nodes in the supply chain.
The authorized channel is clearly the premier source of supply
as companies incorporate risk mitigation protocols. Because
authorized distributors have a direct link to the manufacturers of
the parts, they are the first choice, when possible, for
procurement of electronic components. The additional version
of the SigNature DNA mark underscores APDN's commitment to this
critical sector.
This APDN mark will only be made available to legally authorized
distributors as defined in SAE Standard AS5553a (see below)*
There are immediate benefits to the authorized channel in that
this would allow for a definitive way to accept returns and ensure
counterfeits are not introduced into the authorized
channel. While low, some observers have found a measure of
risk in the need to process returns by the authorized channel.
The new version of the mark would also empower all users in the
supply chain, downstream of the authorized distributor, to
participate in absolute risk mitigation by authenticating a
statistically meaningful sample size of components throughout the
life cycle of the parts. Considering that manufacturing cycles
are growing shorter, while obsolescence management is lasting
longer, this is especially important. This does represent a
new process but one of tremendous value to the supply
chain. First adopters would be partnering on some of the finer
integration details to ensure maximum efficiency.
When scanned in the field, the new mark version will appear
green under UV light which will distinguish the mark from existing
marks of Authenticity™ (red under UV light) and Provenance™ (yellow
under UV light) already in place via Applied DNA Sciences' current
partners in the electronics industry. While the appearance
(only under UV light) is different, all other attributes of the
other proven SigNature DNA marks are the same. The benefit of
this difference allows the supply chain to have assurance that the
part was sourced through the pristine authorized channel. As
with all versions of the SigNature DNA mark, a sample of the mark
may be sent to an APDN lab for absolute forensic
identification.
Janice Meraglia, APDN Vice President of Government and Military
Programs commented: "We are proud to introduce this legally
authorized distributor mark in response to industry
feedback. One of our strengths is the premier level of
versatility we can incorporate into our solution set. To
satisfy different segments of the marketplace with different
optical array appearances and application methods has always been
part of our technology roadmap. This is the natural progression of
that evolution."
Dr. James A. Hayward, President and CEO of Applied DNA Sciences
pointed out, "Our business model in other industries aligns us with
manufacturers and their authorized distributors so this represents
the part of the supply chain with which we are very
familiar. We believe in offering options in a rational fashion
and when technically ready."
* AUTHORIZED DISTRIBUTION: Transactions conducted by an
OCM-Authorized Distributor distributing product within the terms of
an OCM contractual agreement. Contractual Agreement terms include,
but are not limited to, distribution region, distribution products
or lines, and warranty flow down from the OCM. Under this
distribution, the distributor would be known as an Authorized
Distributor. For the purposes in this Standard, Franchised
Distribution is considered synonymous with Authorized Distribution.
"Fraudulent/Counterfeit Electronic Parts; Avoidance, Detection,
Mitigation, and Disposition," SAE Standard AS5553a, p. 8
About Applied DNA Sciences
APDN is a provider of botanical-DNA based security and
authentication solutions that can help protect products, brands and
intellectual property of companies, governments and consumers from
theft, counterfeiting, fraud and diversion. SigNature® DNA and
DNANet, our principal anti-counterfeiting and product
authentication solutions that essentially cannot be copied, provide
a forensic chain of evidence and can be used to prosecute
perpetrators.
The statements made by APDN may be forward-looking in
nature. Forward-looking statements describe APDN's future
plans, projections, strategies and expectations, and are based on
assumptions and involve a number of risks and uncertainties, many
of which are beyond the control of APDN. Actual results could
differ materially from those projected due to our short operating
history, limited financial resources, limited market acceptance,
market competition and various other factors detailed from time to
time in APDN's SEC reports and filings, including our Annual Report
on Form 10-K, filed on December 20, 2012 and our subsequent
quarterly reports on Form 10-Q. APDN undertakes no obligation
to update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to
reflect the occurrence of unanticipated events.
MEDIA CONTACT: Mitchell Miller 631-240-8818 INVESTOR CONTACT:
Debbie Bailey 631-240-8817 Web site: http://www.adnas.com Twitter:
@APDN, @APDNInvestor
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