Local Corporation Releases Online Pay-Per-Call Advertising Forecast from Borrell Associates
November 21 2013 - 7:30AM
Business Wire
Pay-Per-Call Ad Spending Projected to Reach
$8.1 Billion by 2018
Local Corporation (NASDAQ:LOCM), a leading online local media
company, today announced that it partnered with Borrell Associates
on a forecast of the online pay-per-call advertising market.
The research, which was commissioned by Local Corporation and
conducted by Borrell Associates, estimates that online pay-per-call
ad spending will grow from $1.7 billion in 2013 to $8.1 billion by
2018. The forecast also estimates that use of pay-per-call
advertising among U.S. businesses that market online is projected
to more than double by 2018.
Local Corporation has been issued five patents related to
pay-per-call advertising solutions, including U.S. patent number
8,359,049, which is directed to various aspects of mobile,
pay-per-call directory assistance and advertising systems and/or
methods.
“Industry experts are projecting that within five years, 80
percent of local searches will be done on a mobile device1. We
believe the pay-per-call mobile lead generation ad model will be
instrumental in monetizing these local consumers on mobile
devices,” said Heath Clarke, Local Corporation chairman and
CEO.
“This new research validates the investments we’ve made in
building our intellectual property portfolio over the past decade,”
added Clarke. “With five key patents in the mobile pay-per-call
space, we feel we’re uniquely positioned to generate royalty
revenues from the growing pay-per-call market.”
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media
company that connects brick-and-mortar businesses with
approximately a million online and mobile consumers each day using
a variety of innovative digital marketing products. To advertise,
or for more information, visit: http://localcorporation.com.
About Borrell Associates
Borrell Associates Inc. is a research firm that tracks local
advertising. It works with more than 1,200 local media companies
throughout North America and publishes regular analyses of major
advertising trends and conducts sales training for clients. The
company is headquartered in Williamsburg, Va.
1 Borrell Associates
Forward Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements. Key risks are described in the
filings we make with the U.S. Securities and Exchange Commission.
The forward-looking statements in this release speak only as of the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless
otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company. Traffic and
our monetization of that traffic combine to determine our revenues
for any given period. Our traffic volume alone for a period should
not be viewed as demonstrative of our financial results for such
period.
Investor Relations and Media Relations Contact:Local
CorporationCameron Triebwasser,
949-789-5223ctriebwasser@local.com
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