YIPI Yippy Inc (CE)

Yippy, Inc. (YIPI) Hires Top Industry Sales and Marketing Executive

FORT MYERS, FL--(Marketwired - Nov 8, 2013) - Yippy, Inc. (OTC Pink: YIPI) (www.yippy.com) ("Yippy" or the "Company"), a unified search company known for its search clustering technology, "Big Data" consolidation and eDiscovery tools, announced today that it hired John Paul Routhier III, as the Company's new Chief Consultant to the Board of Directors to leverage his sales and marketing expertise and experience developing corporate strategy to rapidly scale the newly developed Yippy Enterprise Group.

Mr. Routhier has over 13 years experience as a sales and marketing executive with a record of rapidly growing sales though the implementation of strategic marketing campaigns, development of corporate strategy and business alliances. Mr. Routhier is currently a judge and mentor for MassChallenge, an annual $1mm global startup competition and accelerator program which catalyzes the launch and success of high-growth, high-impact new companies. Mr. Routhier also recently served as the VP of Sales and Marketing for Crowe Paradis Services Corporation, which was purchased by Verisk Analytics (VRSK) for $90mm.

"My goal is to take the innovative enterprise solutions already created by Yippy and develop a strategic sales and marketing process to optimize revenue," stated Mr. Routhier. He continued, "Yippy's new enterprise solutions bring numerous disruptive technologies to 'Big Data,' enterprise search, business intelligence and enterprise e-mail intelligence in the cloud. I am excited to bring my past experience and contacts to help build the Yippy brand and sales pipeline."

Richard Granville, Chief Executive Officer of the Company, stated "We look forward to having John advise us going forward and to help build awareness of our software and abilities. We are confident that our Enterprise Application Services Environment (EASE) will create a new standard for the next generation of enterprise software solutions, and we are thrilled to have John join the team at such a critical point in Yippy's development."

About Yippy, Inc.

Based in Fort Myers, Florida, Yippy, Inc. is a technology company that specializes in the development of search based applications, data normalization and aggregation through application service environments for consumer and enterprise markets. Yippy's proprietary web-based product suites are deployed over cloud architecture and provide secure, redundant and maintained data services for businesses and education markets. The Company also operates several online web properties and educational reference portals. Investors can find current financial disclosure for the Company on www.otcmarkets.com.

Forward-Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of Yippy, Inc. can be found in the filings of Yippy, Inc. on OTC Markets (www.otcmarkets.com).

Contact: Rich Granville Investor Relations Yippy, Inc. 1-877-YIPPY01 info@yippyinc.com