NEW YORK, Nov. 8, 2013 /PRNewswire/ -- YOU On Demand
Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or "the Company"), a
leading mobile entertainment and Video On Demand platform in
China, today announced a
distribution agreement with Huawei, a leading global information
and communications technology (ICT) solutions provider and the
third largest global smartphone manufacturer, to offer feature
films through YOU On Demand's newly launched mobile application
(App), YOU Cinema.
Beginning Monday, November
11th, the YOU Cinema App will come preloaded on
Huawei Mate smartphones and will feature recently released and
library movie titles from YOU On Demand content partners, including
Paramount Pictures.
Engineered to offer a first-class mobile viewing experience, the
Mate will be marketed to Chinese consumers as the "Movie
Phone." Owners of the device will be the first in
China to experience YOU Cinema's
extensive and groundbreaking movie service, which will offer such
blockbuster titles as G.I. Joe: Retaliation and Star Trek
Into Darkness. The Mate will be available for purchase on
Huawei's VMall B2C e-commerce platform and website,
www.vmall.com.
"In order to adapt to the revolutionary changes that are taking
place in the information industry, we all have to make strategic
moves in addressing today's consumer needs. This in-depth
cooperation with YOU On Demand to launch the first Movie Phone on
VMall is part of our continuous innovation driven by what mobile
consumers demand. This is a milestone in developing our cloud
service. This bridge between movie content and device provides
greater flexibility and convenience for watching movies. It is also
extremely important for us in bringing users quality mobile service
anytime and anywhere in the mobile internet era. At the same time,
this is the first step of our strategic initiative of open
cooperation with content partners and also symbolizes a new stage
of our open platform strategy," said Guoqiang Rong, CEO of Device Cloud Business,
Huawei Consumer Business Group.
"We are extremely proud to be chosen by Huawei for this
strategic partnership. This partnership marks the next step in YOU
On Demand's commitment and goal to provide rich and diverse content
to customers anytime and anywhere on a wide variety of platforms,"
said Weicheng Liu, CEO of YOU On
Demand. "It has always been our mission and focus to deliver the
best user experience via digital cable television, IPTV and OTT
Video On Demand. This cooperation with Huawei expands our services
into mobile phones, which will become the centerpiece of consumer
content consumption on multiple screens across multiple
platforms."
Huawei will host an official launch event on November 8, 2013 in Beijing to promote the YOU Cinema movie App on
the Huawei Mate, with representatives from Huawei and YOU On Demand
scheduled to attend the event.
Since overtaking the U.S. last year in shipment volume,
China's smartphone market is now
the world's largest. Shipments are projected to grow 25% next year
to 450 million units from a forecast of 360 million for this year,
according to market research firm IDC.
About Huawei (www.huawei.com/en)
Huawei is a leading global ICT solutions provider. Through our
dedication to customer-centric innovation and strong partnerships,
we have established end-to-end capabilities and strengths across
the carrier networks, enterprise, consumer, and cloud computing
fields. We are committed to creating maximum value for telecom
carriers, enterprises and consumers by providing competitive ICT
solutions and services. Our products and solutions have been
deployed in over 140 countries, serving more than one third of the
world's population.
Huawei's vision is to enrich life through communication. By
leveraging our experience and expertise in the ICT sector, we help
bridge the digital divide by providing opportunities to enjoy
broadband services, regardless of geographic location. Contributing
to the sustainable development of society, the economy, and the
environment, Huawei creates green solutions that enable customers
to reduce power consumption, carbon emissions, and resource
costs.
About YOU On Demand Holdings, Inc.
(www.yod.com)
YOU On Demand (NASDAQ: YOD), is a leading multi-platform
entertainment company delivering premium content, including leading
Hollywood and China-produced movie titles, to customers
across China via Subscription
Video On Demand and Transactional Video On Demand. The Company has
secured alliances with leading global media operators and content
developers. YOU On Demand has content distribution agreements
in place with many of Hollywood's top studios including Disney
Media Distribution, Paramount Pictures, NBC Universal, Warner
Bros., Miramax Films, Lionsgate and Magnolia Pictures, as well as a
broad selection of the best content from Chinese filmmakers. The
Company has a comprehensive end-to-end secure delivery system,
governmental partnerships and approvals and offers additional
value-added services. YOU On Demand has strategic partnerships with
the largest media entities in China, a highly experienced management team
with international background and expertise in Cable, Television,
Film, Digital Media, Internet and Telecom. YOU On Demand is
headquartered in New York, NY with
its China headquarters in
Beijing.
Safe Harbor Statement
This press release contains certain statements that may include
"forward looking statements." All statements other than statements
of historical fact included herein are "forward-looking
statements." These forward looking statements are often identified
by the use of forward-looking terminology such as "believes,"
"expects" or similar expressions, involve known and unknown risks
and uncertainties. Although the Company believes that the
expectations reflected in such forward-looking statements are
reasonable, they do involve assumptions, risks and uncertainties,
and these expectations may prove to be incorrect. You should not
place undue reliance on these forward-looking statements, which
speak only as of the date of this press release. The Company's
actual results could differ materially from those anticipated in
these forward-looking statements as a result of a variety of
factors, including those discussed in the Company's periodic
reports that are filed with the Securities and Exchange Commission
and available on its website (http://www.sec.gov). All
forward-looking statements attributable to the Company or persons
acting on its behalf are expressly qualified in their entirety by
these factors. Other than as required under the securities laws,
the Company does not assume a duty to update these forward-looking
statements
CONTACT:
Jason Finkelstein
YOU On Demand
212-206-1216
jason.finkelstein@yod.com
@youondemand
SOURCE YOU On Demand Holdings, Inc.