Local Corporation Launches Pre-Roll Video Network
November 06 2013 - 07:30AM
Business Wire
Drives Reach for Advertisers and Ad Revenue
for Publishers
Local Corporation (NASDAQ: LOCM), a leading online local media
company, today announced the launch of its new pre-roll video
network for advertisers and publishers.
The company’s new pre-roll video network provides advertisers
with additional reach and exposure for their brands through
distribution of customized pre-roll ads through a network of
industry-leading video content publishers and sites.
The growing pre-roll network distributes relevant and targeted
pre-roll video content from hundreds of advertisers to consumers
through over 350 top sites, including Local Corp.’s flagship
Local.com site. The network provides advertisers with
impression-level targeted buying, brand-safe inventory access and
advanced audience personalization capabilities.
“Our new pre-roll video ad network represents yet another way
that we are connecting advertisers and brand marketers with
targeted consumers through relevant advertising,” said Michael
Sawtell, Local Corporation president and COO. “The relationships
we’ve built over the years with top advertising and publishing
partners allow us to leverage targeted video advertising to reach
relevant consumer audiences at scale to drive incremental
revenue.”
The company will be showcasing its new pre-roll video network
this week at ad:tech New York in booth #1117.
Estimates from eMarketer indicate that US digital video ad
spending will nearly double in only four years, climbing from $4.14
billion this year to $8.04 billion in 2016.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media
company that connects brick-and-mortar businesses with over a
million online and mobile consumers each day using a variety of
innovative digital marketing products. To advertise, or for more
information, visit: http://localcorporation.com.
Forward Looking Statements
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements. Key risks are described in the
filings we make with the U.S. Securities and Exchange Commission.
The forward-looking statements in this release speak only as of the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless
otherwise stated, all site traffic and usage statistics are from
third-party service providers engaged by the company. Traffic and
our monetization of that traffic combine to determine our revenues
for any given period. Our traffic volume alone for a period should
not be viewed as demonstrative of our financial results for such
period.
Investor Relations and Media Relations Contact:Local
CorporationCameron
Triebwasser949-789-5223ctriebwasser@local.com
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