YIPI Yippy Inc (CE)

Yippy, Inc. (YIPI) Hires Ex-IBM Executive as Chief Operating Officer

FORT MYERS, FL--(Marketwired - Oct 30, 2013) - Yippy, Inc. (OTC Pink: YIPI) (www.yippy.com) ("Yippy" or the "Company"), a unified search company known for its search clustering technology, "Big Data" consolidation and eDiscovery tools, announced today that it hired Errol F. Walsh as the Company's Chief Operating Officer and appointed Mr. Walsh to the Company's Board of Directors, effective immediately.

Mr. Walsh worked at IBM for 31 years, ending his career in an executive management role, responsible for a group of more than 7000 employees and an operating budget of 1.2 billion dollars prior to his retirement in 1993. After retiring from IBM, Errol served as the Chief Executive Officer of Technology Support Corp. ("TSC") until 2006. TSC was a contracted IBM consulting firm, responsible for the integration of all SAP modules together with the IT deliverables that created the IBM Fulfillment SAP Project. This project encompassed the prototype phase, validation of the prototype and the integration testing of newly developed systems and processes. Mr. Walsh most recently served as a chief consultant for Axiom Consulting, LLC ("Axiom"), until 2009. At Axiom, Mr. Walsh worked with applications development and project management to set up support for end users for major corporations such as Fluor and SAP.

"I believe Yippy's strategy of interconnecting software internally developed and acquired into the cloud through their Enterprise Application Services Environment (EASE) platform is a game changer. In over forty years in the IT industry, I have never seen such a ground-breaking product which I believe can out-perform the majors head to head, with functionalities far above those of Oracle, IBM, SAP or Microsoft. My role is to take Yippy from prototype stage to full operations," said Mr. Walsh.

He continued, "My next goal is to get Rich and his team in front of as many IT executives as I can though my connections in the industry. I believe that Rich Granville sees things that other do not, and in my opinion is the most diligent and tactical man I have ever met. I came out of retirement to be a part of what I believe to be the most innovative technology team in the IT industry. The sky is the limit for this company."

"We welcome Errol who over the last four years has become a trusted business advisor," stated Richard Granville, Chief Executive Officer of Yippy, Inc. "Our EASE platform recently beat both HP-Autonomy and Google Enterprise in a head-to-head proof of concept pilot program with a major multinational company, and Errol was instrumental in getting Yippy's foot in the door. The Company has demonstrated the ESSO (Enterprise Single Sign On) aspects of EASE tied to Microsoft Active Directory for access authentication. We believe there is no other company that possesses both ESSO for disparate program access and "Big Data" consolidation for disparate database unification without the need to change anything except the access point for the enterprise."

Mr. Granville continued, "We believe that EASE will set the standard for the next generation of enterprise software solutions. We have one multinational corporation under a development contract and are in discussions with several others for implementation of our EASE platform. The future is bright for Yippy and we are excited to have Errol on our team moving forward."

About Yippy, Inc.

Based in Fort Myers, Florida, Yippy, Inc. is a technology company that specializes in the development of search, data normalization and aggregation through application service environments for consumer and enterprise markets. Yippy's proprietary web-based product suites are deployed over cloud architecture and provide secure, redundant and maintained data services for businesses and education markets. The Company also operates several online web properties and educational reference portals. Investors can find current financial disclosure for the Company on www.otcmarkets.com.

Forward-Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of Yippy, Inc. can be found in the filings of Yippy, Inc. on OTC Markets (www.otcmarkets.com).

Contact: Rich Granville Investor Relations Yippy, Inc. 1-877-YIPPY01 info@yippyinc.com