HIPH American Premium Water Corporation (PK)

ALPHARETTA, GA--(Marketwired - Oct 23, 2013) - American Premium Water Corporation (PINKSHEETS: EXPU) is pleased to provide the following update to the investment community and our shareholders. In order to achieve the Corporation's vision and business plan of marketing, promoting and branding high altitude-alkaline bottled water in glass, APWC expands its portfolio of brands.

APWC has added two new brands to join its flagship product L'Alpina and the company's growing position in the ever-expanding bottled water market. Ameris Water, "flowing from the heart of America" will provide the company rapid entry into fine dining restaurants and gourmet food outlets. As "America's Spirit" grows with the country's pride being renewed, Ameris will promote an American theme and stand as the country's premium glass bottled water. Ambrosia Water, "Nectar of the gods," also in glass, will allow the company to reach the broader based high purity water market. More and more people are demanding water bottled in glass instead of plastic. The published health concerns linked to BPA found in plastic water bottles, along with the growing landfill issues, are spurring consumers to demand high quality glass bottled water. American Premium's aggressive launch into the billion dollar "premium water segment" of the?bottled water market provides the company significant growth opportunity. In addition, these two new product additions are at lower price points. This will further enable us to grow sales, as well create and grow distinct brands, all uniquely geared to specific markets.

"Our goal and plan that we have now started is to align our portfolio of brands such as L'Alpina, Ameris and Ambrosia with reigning figures across media, sports and entertainment, as well special events to speak to consumers in a way that is going to help target and channel our water to a wider market and tap into the emerging niche market we have identified and that APWC believes will be the future standard due to the taste and the health benefits associated with this product," said Alf Culbreth.

Forward-Looking Statements

This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Safe Harbor Statement

THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.