HIPH American Premium Water Corporation (PK)

American Premium Water Corporation "APWC," Stock Symbol: EXPU, Has Entered an Agreement With World Red Eye to Assist in Branding and a Series of Celebrity/Product Photo Opportunities; in Addition APWC Has Started Its Plan of Aligning Its Portfolio of Brands With Celebrities and TV Personalities

ALPHARETTA, GA--(Marketwired - Oct 16, 2013) - American Premium Water Corporation (OTC Pink: EXPU) is pleased to provide the following update to the investment community and our shareholders. In order to achieve the Corporation's vision and business plan of Marketing, Promoting and Branding High Altitude-Alkaline bottled water in glass, the company has entered into a agreement with World Red Eye, www.worldredeye.com . World Red Eye is a Miami based Celebrity and Lifestyle driven website that gets approximately 350,000 visits per month. We are pleased to have entered into this relationship and look forward gaining product awareness which we believe will help grow sales and brand our products such as L'Alpina Water bottled in glass.

On October 1, 2013 World Red Eye interviewed and photographed Bravo's Adriana De Moura who stars in the Real Housewives of Miami. In the article Ms. De Moura discussed her recent photo campaign for PETA; as well, she mentioned L'Alpina and the product was captured. We welcome shareholders and the investment community to visit World Red Eye as well read the article and view the photos, http://worldredeye.com/2013/10/adriana-de-moura-dives-in/. Some of the photos were later picked up by Star Traks Photo, http://www.startraksphoto.com/Default.aspx. We were pleased that Star Traks Photo put these photos on its site and they all featured our brand L'Alpina. Star Traks Photo gets approximately 1,000,000 Worldwide visits per month. This initial exposure generated a tremendous amount of inquiries in our brand L'Alpina and fueled online sales .

APWC will make future announcements regarding agreements with distributors including but not limited to grocery stores, hotels, restaurants, brand ambassadors, celebrity endorsements, new brands, suppliers and executive additions as appropriate. In addition we will make future announcements when World Red Eye features our brand L'Alpina.

"Our goal and plan that we have now started is to align our portfolio of brands such as L'Alpina with reigning figures across media, sports and entertainment as well special events to speak to consumers in a way that is specialized and targeted, and tap into the emerging niche market we have identified." -- Alf Culbreth

Forward-Looking Statements

This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information included in this Press Release including such forward-looking statements.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Safe Harbor Statement THIS NEWS RELEASE CONTAINS "FORWARD-LOOKING STATEMENTS", AS THAT TERM IS DEFINED IN SECTION 27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS REGARDING THE FUTURE.

THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH JURISDICTION.

Contact: American Premium Water Company 1111 Alderman Drive Suite 210 Alpharetta, GA 30005 (404) 704-6800 iperson@americanpremiumwater.com Twitter: @americanpremium