DHS Holding, Co. ("Lucky Fox Casino") (OTC:DHSM) is pleased to announce that Clarence Parks, Lucky Fox Casino's former Project Coordinator, has been elected Chief Executive Officer of DHS Holding, Co., succeeding Charles Barrett.

Mr. Parks was instrumental as the Project Coordinator for the design and implementation of LuckyFoxCasino.com for FenServices, while securing the major contract and final design specifications for the DHS Holding, Co. online casino, LuckyFoxCasino.com.

"I am taking on the role at a time when Lucky Fox Casino has a wider significance than ever before across the growing world of online gaming. From investments and capital markets, to the rise of the global consumer, internet gambling is the latest trend that has become a big hit among people from all walks of life. People who have the passion for casino gambling have found it more convenient to play casino gambling games in the virtual casinos. DHS Holding and Lucky Fox Casino (lunckyfoxcasino.com) have been slow getting out of the gate, but are now projected to grow substantial revenues over the months to come," stated Clarence Parks, CEO.

Clarence Parks holds a BA in Mass Communication from the Murfreesboro based Middle Tennessee State University with minors in Art and Computer Science. Clarence grew up in the heart of the music business. His father, C. Carson Parks II, was an accomplished songwriter, having written hit songs for The Mills Brothers, Jerry Reed, and above all, Frank Sinatra, who garnered his first hit Gold single in 1967 with the song, Somethin' Stupid. Parks began an early career, attending the prestigious American Boychoir School in Princeton, New Jersey; a private Performing Arts school. Here, Clarence toured the country, performing on stage and television as well as performing three nights in Carnegie Hall accompanied by a full orchestra and operatic soloists at the age of ten. He continued performing throughout his high school career, doing recordings for the United Methodist Publishing House and acting with Nashville's Circle Players acting troupe. Mr. Parks has 15 years of experience working in software design and graphic arts for the broadcast, video and film industries.

YAHOO FINANCE REPORT LINK:  

http://finance.yahoo.com/news/dhs-holding-co-launches-luckyfoxcasino-130000290.html

Corporate websites accessible at DHS Holding, Co.:

http://www.dhsholding.com

http://www.luckyfoxcasino.com/

Safe Harbor Statement:

Except for historic information contained in this release, the statements in this news release are forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, the company's ability to attract qualified management, raise sufficient capital to execute its business plan, and effectively compete against similar companies.

CONTACT: DHS Holding, Co.
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