Applied DNA Sciences and Nissha Printing Company Expand SigNature DNA-Based Inkjet Solutions for New Customers
October 08 2013 - 8:30AM
Marketwired
Applied DNA Sciences and Nissha Printing Company Expand SigNature
DNA-Based Inkjet Solutions for New Customers
STONY BROOK, NY--(Marketwired - Oct 8, 2013) - Applied DNA
Sciences, Inc. (OTCQB: APDN), (Twitter: @APDN), a provider of
DNA-based anti-counterfeiting technology, anti-theft and product
authentication solutions, today announced that in collaboration
with Nissha Printing Company ("Nissha"), headquartered in Kyoto,
Japan, the company is expanding SigNature® DNA-based inkjet
solutions for new customers in areas that include, food, apparel,
cosmetics, pharmaceutics, electronics, automotive and security
driven businesses.
Marketed as CustomerQ, Nissha uses SigNature DNA-based ink with
its inkjet printing systems to help secure the fresh fish supply
chain for the Ōita Fisheries Co-operative. In essence, each fish is
weighed and measured at the central distribution center, and
assigned its own unique product label that certifies the origin,
expiration and the shipment information. The Ōita fish label is
automatically linked to a central database that enables the food
supplier, retailer as well as the end consumer to verify the
original product information at the point of sale.
Due to the successful launch of CustomerQ DNA ink, Nissha is
expanding its reach to new customers in new markets to help keep
products safe from interference, and to provide fast, thorough
product tracking and traceability in the event of a product
recall. CustomerQ DNA ink is more advanced than conventional
inkjet inks in the following ways:
- Scalable - Potentially billions of items can be printed cost
effectively, with no impact to existing manufacturing process.
- Traceable - A unique DNA sequence is specifically printed onto
the product itself, or packaging. This botanical-based DNA sequence
is created for the brand, supplier or manufacturer as a means to
100% authenticate and distinguish an original marked item from one
that is not.
- Reliable - CustomerQ DNA ink is resilient and generally
resistant to removal by washing. In the case of the Ōita fish
labels, even after refrigeration and several washes with water,
CustomerQ DNA ink is still verifiable.
"Nissha continues to be a strong strategic partner for us in
Japan and Asia. They have proven to the Japanese food market that
CustomerQ DNA inkjet ink is important to ensure purity of the fish
supply chain. We believe that there are vast opportunities to
expand this scalable, traceable and reliable solution to a much
larger global market that is not limited to food but to many areas
where high quality, performance and consumer confidence matter the
most," stated Dr. James A. Hayward, President and CEO, Applied DNA
Sciences.
About Applied DNA Sciences
APDN is a provider of botanical-DNA based security and
authentication solutions that can help protect products, brands and
intellectual property of companies, governments and consumers from
theft, counterfeiting, fraud and diversion. SigNature® DNA and
smartDNA, our principal anti-counterfeiting and product
authentication solutions that essentially cannot be copied, provide
a forensic chain of evidence and can be used to prosecute
perpetrators.
The statements made by APDN may be forward-looking in
nature. Forward-looking statements describe APDN's future
plans, projections, strategies and expectations, and are based on
assumptions and involve a number of risks and uncertainties, many
of which are beyond the control of APDN. Actual results could
differ materially from those projected due to our short operating
history, limited financial resources, limited market acceptance,
market competition and various other factors detailed from time to
time in APDN's SEC reports and filings, including our Annual Report
on Form 10-K, filed on December 20, 2012 and our subsequent
quarterly reports on Form 10-Q. APDN undertakes no obligation
to update publicly any forward-looking statements to reflect new
information, events or circumstances after the date hereof to
reflect the occurrence of unanticipated events.
MEDIA CONTACT: Mitchell Miller 646-543-3373
fax: 631-240-8900 INVESTOR
CONTACT: Debbie Bailey 631-240-8817 fax:
631-240-8900 FCMN
Contact: Email Contact Web site: http://www.adnas.com Twitter:
@APDN, @APDNInvestor
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