Vitamin Blue to Target the Multi-Billion Dollar Fastest Growing Watersport Worldwide (SUP)

In Addition, in Talks With World Renowned Surfers for Sponsorship

COSTA MESA, CA--(Marketwired - Sep 16, 2013) - Vitamin Blue (OTCQB: VTMB) - With stand up paddling also know as SUP being the fastest growing water sport worldwide, Vitamin Blue is aggressively seeking ways to capitalize and market itself in the industry.

SUP is evolving rapidly past few years, and VTMB offers a custom product that compliments it, and is gaining recognition in the industry. In addition, Vitamin Blue is in current talk with a few world renowned surfers for potential sponsorship CEO Frank Ornelas stated "We cannot disclose anything at this time but we are very excited at the prospective of sponsoring a few world record holders. We will also continue to strive to market, and gain share in the SUP market. We have a lot of exciting things happening, and we are committed to maximizing shareholder value. We will disclose details in the next few business days."

About Vitamin Blue, Inc. (www.vitaminblue.com):

Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company in part of the consumer goods sector and non-durables industry.

Forward Looking Statements:

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward-looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.

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