eDiets.com Unveils New, Entertaining Celebrity-Driven Diet Management Platform for People Who Want to Reach for the Stars
September 23 2013 - 2:57PM
Marketwired
eDiets.com, a brand of As Seen On TV, Inc. (OTCQB: ASTV) and the
leading digital destination for nutritional products and
information, today unveiled its new technology platform powered by
powerful market entrant FoodCare Inc. eDiets will now offer online
weight management and wellness lifestyle applications and products
directly supported by the hottest celebrities and world-renowned
weight loss experts committed to helping people improve their
health and get in shape.
The new eDiets platform, complete with website and mobile
optimized functionality, highlights the latest celebrity nutrition
and trends and offers a unique approach to diet management, fitness
and total wellness in ways that are both entertaining and
informative. Behind the scenes, eDiets members also receive highly
advanced personalized Nutrition Insights™ founded on clinically
based dietary guidelines, with options for direct support and
engagement by the members' own registered dietitian and healthcare
team. With the platform's many social integrations, users are also
able to share their experiences with others through Facebook,
Twitter and Pinterest.
"This new platform completely redefines the eDiets brand and
consumer experience, bringing new life to a category that has lost
touch with the real needs of dieters today," said Ronald C. Pruett,
CEO of As Seen On TV. "Our recipe for success combines celebrity
content, community, wellness products, and personalized nutrition
insights -- what will soon determine the minimum capabilities
needed to compete in this industry."
Recently, eDiets welcomed back John McGran to serve as Chief
Editor. McGran, who served as Editor-in-Chief for eDiets from
2000-2007, will share his editorial experience with celebrities and
diets to drive content and community growth. "Health and wellness
needs to be made fun, engaging and rewarding, and we've proven over
the years we know how to do just that," stated John McGran.
"Partnering with FoodCare will enable us to offer consumers the
most innovative program on the market."
FoodCare, a rapidly emerging healthcare technology startup in
the fields of nutrition-related enterprise software, big data
personalization infrastructure, APIs, and consumer apps, provides
the software infrastructure to power the new eDiets platform.
Utilizing FoodCare's advanced Nutrition Insight™ technology, eDiets
users will be able to create highly personalized dietary profiles
based on chronic diseases, disease stages, food intolerances, and
personal preferences (along with the dietary preferences followed
by the celebrities they choose to follow). This new technology will
also translate traditional nutrition fact labels across hundreds of
thousands of restaurant dishes, prepared meals, snacks, recipes,
beverages, vitamins, and supplements, making the new eDiets digital
meal plans specifically attuned to the personal dietary profile of
every member.
Nationally recognized Registered Dietitian Susan Burke March, a
highly respected weight management and dieting specialist, serves
as eDiets' Chief Nutritionist and oversees development of diet
plans. "The ability for eDiets members to invite their registered
dietitians directly into the nutrition guidance process was a key
value driver offered by FoodCare," said Ms. March. "The fact that
registered dietitians can fine-tune nutrition guidance at the
individual human level, and then instantly re-analyze the entire
database and offer new nutrition insights, is a huge leap forward
for the entire dietetics industry."
"This release marks a new wave of wellness innovations coming to
market," said Ken Marshall, CEO of FoodCare. "Our technology
represents the future of nutrition education and wellness
transformation, and we sense that first generation nutrition
guidance solutions will quickly become obsolete as leaders like
eDiets redefine the marketplace."
To set up your own plan on the new eDiets platform, visit:
http://www.eDiets.com
To follow the latest eDiets social buzz and join in the healthy
conversation, please visit: Facebook.com/eDiets Twitter.com/eDiets
Pinterest.com/eDiets
About As Seen On TV As Seen On TV, Inc.
(OTCQB: ASTV) is the leading multichannel distributor of As Seen On
TV products and serves up fun for engaged consumers worldwide.
Customers can find 1,500 products from As Seen On TV in the areas
of Household, Kitchen, Outdoor, Health & Beauty, Fitness,
Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food.
Celebrities and industy experts often endorse AS Seen On TV
products for their inventive nature and utility. For more
information, please visit http://www.AsSeenOnTV.com or follow ASTV
online at Facebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter
and Pinterest.com/AsSeenOnTVHQ.
About FoodCare FoodCare's enterprise
software, big data personalization infrastructure, APIs and
consumer apps help partners care for their communities by helping
the people in them get personalized Nutrition Insights whenever and
wherever they eat. FoodCare solves challenges associated with
nutrition education and behavior transformation for health
condition and community specific populations by making it easy to
understand nutrition needs, and act to meet those needs. Through
FoodCare's Partner Program, any app developer, healthcare provider,
or wellness platform can utilize FoodCare's infrastructure and data
to power nutrition transformation in their communities. Learn more
at http://www.foodcare.com.
Forward-Looking Statements In accordance
with the Private Securities Litigation Reform Act of 1995, we
caution you that, whether or not expressly stated, certain
statements made in this news release that reflect management's
expectations regarding future events and economic performance are
forward-looking in nature and, accordingly, are subject to risks
and uncertainties. This information is qualified in its entirety by
cautionary statements and risk factor disclosures contained in the
Company's Securities and Exchange Commission filings, including the
Company's annual report on Form 10-K for the fiscal year ended
March 31, 2013. We caution readers that certain important factors
may have affected and could in the future affect the Company's
actual results and could cause the Company's actual results for
subsequent periods to differ materially from those expressed in any
forward-looking statement made by or on behalf of the Company.
Contact DC Consulting, LLC 407-792-3333
investorinfo@dcconsultingllc.com